
Micro and Nano Influencers Redefining Marketing in Southeast Asia
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
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The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.

In the CIS region, Russia’s game downloads topped Europe, making it the fastest-growing market.

nano influencers, on average charges $10-$200 per post. Sometimes, nano influencers work with brands for free products instead of monetary compensation.

In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.

46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics…

Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will…

As an OEM Consolidator & Innovative Ads agency, MOCA collaborates with premium media partners, committed to helping advertisers drive business growth.

A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.

The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion…

Short-form videos have emerged as the favored content type among Indonesian users.