2025 Mobile App Trends: Key Insights for Gaming Advertisers to Stay Ahead of the Curve
Mobile gaming remains a major driver in the app ecosystem, with global revenue projected to reach $126.1 billion in 2025.
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Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
MOCA Wows at ChinaJoy 2024
In the CIS region, Russia’s game downloads topped Europe, making it the fastest-growing market.
Navigating Opportunities and Challenges in India Gaming Industry
By 2026, online gaming revenue is expected to reach INR 388 billion. The fastest growing segment would be in-app purchases with a CAGR of 27%.
RMG Driving India Online Gaming Market
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
MOCA Triumphs at ad:tech India
As an OEM Consolidator & Innovative Ads agency, MOCA collaborates with premium media partners, committed to helping advertisers drive business growth.
2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
The Impact of IPL on Indian Advertising and Gaming
IPL advertising revenue has grown threefold since 2018. During 2023-2027, TV advertising is estimated to be 10% up.
How has the Adoption of Digital Advertising Helped Gaming Industry to Grow In India?
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.