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Category: IPL

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IPL India-Score big with MOCA premium traffic
E-commerce / Gaming / IPL

The Impact of IPL on Indian Advertising and Gaming

IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.

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