The global creator community is buzzing with one major development: TikTok, YouTube, and Instagram have simultaneously tightened their policies. TikTok slashed hashtag limits to 5, YouTube launched a crackdown on …
From August 1st to 4th, 2025, the 22nd China Digital Entertainment Expo & Conference (ChinaJoy) lit up Shanghai with record-breaking international participation and a bold new theme—“Gather What You Love.” …
76% of Indonesian social media users make purchasing decisions based on influencer recommendations
70/30 Content Model, a golden ratio to empower creators
72% of consumers now trust influencers more than brand-created advertisement
Indonesia’s Millennials and Gen Z are shaping the future of digital consumption, driving trends across e-commerce, fintech, entertainment, and social commerce.
Influencer-driven shopping plays a key role in the growth of ecommerce in Southeast Asia, particularly in categories like beauty, fashion, and groceries.
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
