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MOCA cactus mascot with a magnifying glass and checklist beside the title How to Choose an Influencer Agency in Indonesia, 2026 Checklist

Influencer Marketing Indonesia Marketing Policy

Oct 29, 202616 min read

How to Choose an Influencer Marketing Agency in Indonesia: A 2026 Checklist

To choose an influencer marketing agency in Indonesia in 2026, check its written compliance process first (the Etika Pariwara Indonesia ad code, BPOM product rules and platform disclosure settings), then compare creator vetting, cost structure and reporting. Indonesia counted 180 million social media user identities in October 2025 (DataReportal), and BPOM found 26.12% of cosmetics ads non-compliant in 2024. Cosmetics sold in Indonesia also need a halal certificate by 17 October 2026, according to BPOM and BPJPH.

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

Influencer Marketing Marketing Policy S.E.A.

May 20, 20267 min read

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

The four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production, and why it matters now: TikTok World 2026 launched Search Hubs, creators gained direct keyword management, TikTok Shop's AHR enforcement thresholds sit at 150, 100, 50 and 0, and Indonesia's PP Tunas deactivated 1.7 million under-16 accounts within five weeks.

Green MOCA cover graphic titled Global Social Media Under-16 Ban 2025, showing a phone with a padlock and a 16+ badge next to the MOCA cactus mascot

Influencer Marketing Marketing Policy S.E.A.

Dec 19, 202512 min read

Global Social Media Under-16 Ban 2025: What Marketers Must Know

As of October 25, 2026, Australia (since December 2025), Indonesia (March 2026) and Malaysia (June 2026) enforce minimum-age rules for social media accounts, while France's under-15 ban was struck down on August 14, 2026. This guide tracks each country's status from official sources and explains the impact on brand targeting, content and compliance in Asia-Pacific.

Green illustration of India's map under the headline Seize India's GST Breakthrough, with arrows labeled tax rate reduction and new opportunities and the MOCA cactus mascot holding a magnifying glass

India Marketing Policy

Sep 12, 20258 min read

Seize India’s GST Breakthrough: Major Wins For Brands

India's 56th GST Council met on 3 September 2025 and recommended two main GST rates, 5% and 18%, plus a 40% rate for a select few goods and services. Almost all changes took effect on 22 September 2025, with tobacco-related goods handled separately. This explainer lists the main rate changes, early e-commerce and tax-collection data, and what brands should check.