Nearly 2 billion people around the world celebrate Ramadan, including 12% from Indonesia. The festival brings significant change in purchasing patterns, and content consumption, presenting unparalleled opportunities for user acquisition and revenue campaigns throughout the year.
The Recruitment & Staffing market worldwide was valued at USD 506 billion. The user engagement experienced dramatically increases with 15-25% of new users applying for jobs on the apps, according to the user acquisition report on the job search category released by MOCA.
Kwai is a globally recognized internet company with over 1 billion users, ranking No. 2 in the short video category worldwide. n Indonesia, Kwai is the second most downloaded social media app, following TikTok.
Toyota, the global leader in auto sales for three consecutive years, launched the All New Agya for the Southeast Asian market in Indonesia on March 10th, 2023.
The Indian Premier League (IPL) has attained a status similar to a national festival in India, and its value has surged by almost four times in the past two years, as per the IPL Brand Value Report. The league’s value has risen from $6.2 billion in 2020 to $11 billion in 2022.
According to Mastering CTV 2023 released by Adjust, almost half of media experts believe that connected TV and digital video hold the most potential for innovation in 2023.
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
As the debate about artificial intelligence (AI) rages on, a new question has emerged: What does generative AI mean for branding and marketing?
Southeast Asia is one of the world’s fastest-growing regions, with a population expected to reach 1.7 billion by 2022.
