Cutting Through the Clutter: A Strategic Blueprint for Influencer Marketing Success in Southeast Asia
70/30 Content Model, a golden ratio to empower creators
70/30 Content Model, a golden ratio to empower creators
72% of consumers now trust influencers more than brand-created advertisement
Discover how top brands are adapting to privacy changes, hybrid monetization, and AI-powered scaling
Digital advertising in India surged by 14% in 2024, with digital video and social media ads driving much of that growth
Mobile gaming remains a major driver in the app ecosystem
Indonesia’s Millennials and Gen Z are shaping the future of digital consumption, driving trends across e-commerce, fintech, entertainment, and social commerce.
Influencer-driven shopping plays a key role in the growth of ecommerce in Southeast Asia, particularly in categories like beauty, fashion, and groceries.
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
Social media is strongly influencing product discovery and driving direct purchases. 60% of consumers said social media influences their product discovery
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory