IPL India

The Impact of IPL on Indian Advertising and Gaming

The Indian Premier League (IPL) has attained a status similar to a national festival in India, and its value has surged by almost four times in the past two years, as per the IPL Brand Value Report. The league’s value has risen from $6.2 billion in 2020 to $11 billion in 2022.

Rise of CTV Advertising in India, connected Televisions, digital advertising

The Rise of CTV Advertising in India

The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.