ndonesia remains the largest e-commerce market in Southeast Asia, projected to contribute $64 billion to online sales in 2024, making up 42% of the region’s total e-commerce sales.
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
Social media is strongly influencing product discovery and driving direct purchases. 60% of consumers said social media influences their product discovery
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
Nearly 50% Indian respondents intend to spend more this festive season
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
