Cracking the Code: How to Win Over Indonesia’s Next-Gen Shoppers
Indonesia’s Millennials and Gen Z are shaping the future of digital consumption, driving trends across e-commerce, fintech, entertainment, and social commerce.
Indonesia’s Millennials and Gen Z are shaping the future of digital consumption, driving trends across e-commerce, fintech, entertainment, and social commerce.
Influencer-driven shopping plays a key role in the growth of ecommerce in Southeast Asia, particularly in categories like beauty, fashion, and groceries.
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
Social media is strongly influencing product discovery and driving direct purchases. 60% of consumers said social media influences their product discovery
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
Nearly 50% Indian respondents intend to spend more this festive season
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split