India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
The five categories performance observed during Diwali 2022, covering shopping, fintech, entertainment, travel, and food & drink.
Social media influencers have a greater impact compared to product reviews on e-commerce websites.
The overall Indonesian Entertainment & Music revenue is expected to grow at a 7.7% CAGR through 2027.
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.
The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile. In this scenario, a user who is intrigued by an advertisement on CTV and considering a purchase can proceed with the transaction using mobile phone.
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments, and 31% and 19% in the food and drink market.