Moca Technology

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News & Insights

Influencer marketing, creator campaigns, CTV, e-commerce, and platform policy across Southeast Asia and India.

MOCA News & Insights covers how brands grow across Southeast Asia and India. Articles look at influencer marketing and creator campaigns, connected TV and OTT advertising, e-commerce and content commerce, mobile and gaming growth, and the platform policy changes that decide what works on TikTok, YouTube, Instagram, and marketplaces. Browse by category to find the market, channel, or topic you are planning for.

128 articles

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Illustrated cover: Jakarta's Monas tower and three creator video screens, with the headline Jakarta Turns 499, No Promo Video, Just Local Creators
Influencer MarketingIndonesiaS.E.A.
11 min read

Jakarta at 499: How Local Creators Carried a City Campaign Without a Promo Film

The Jakarta Tourism Office commissioned MOCA to make sure residents used the perks for the city's 499th anniversary on June 22, 2026, and MOCA ran the story through local creators and one information account, Spill Jakarta, instead of a promo film. The perks were a flat Rp1 fare on Transjakarta, MRT Jakarta and LRT Jakarta on June 22, 27 and 28, plus free entry to city museums, Ragunan Zoo and Monas (detikNews and detikEdu, June 2026). Content ran in three tracks between June 14 and late August 2026: resident hopes, transit tests and cultural exploration.

Indonesia’s 50% Platform Fee Cut Excludes Cross-Border Sellers: What Changed in June 2026
E-commerceIndonesiaInfluencer Marketing
7 min read

Indonesia’s 50% Platform Fee Cut Excludes Cross-Border Sellers: What Changed in June 2026

Indonesia’s June 17, 2026 regulation cuts platform commissions 50% for verified local micro and small sellers of domestically made goods, filed via Sapa UMKM, excluding cross-border sellers. TikTok Shop’s May-June 2026 Content and Product Listing Policy updates tie violations to its 200-point Account Health Rating, with milestone enforcement at 150, 100, 50, and account deactivation at 0. TikTok Shop’s Vietnam seller policy log recorded 16 seller-facing and 6 creator-facing policy updates in June 2026 alone, as of the June 24, 2026 snapshot.

Q1 2026 Cross-Border Ad Pricing Report: A K-Shaped Split Across Four Social Platforms
Digital AdvertisingMarketing StrategyProgrammatic Advertising
6 min read

Q1 2026 Cross-Border Ad Pricing Report: A K-Shaped Split Across Four Social Platforms

Q1 2026 social ad pricing split into a K shape, with Meta CPM up 12%, Google search ad revenue up 19% to $60.4 billion, TikTok CPM rebounding 11% to an 18% budget-share high, and YouTube CPM down 21% as connected-TV spend rose 39%. The report covers what drove each move and how MOCA Technology reweights cross-border media budgets each quarter.

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia
Influencer MarketingMarketing PolicyS.E.A.
6 min read

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

TikTok Shop’s AHR enforcement thresholds at 150, 100, 50, and 0; Indonesia’s PP Tunas deactivating 1.7 million under-16 accounts within five weeks; TikTok World 2026 launching Search Hubs; creators gaining direct keyword management; and the four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production.

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India
Digital AdvertisingIndiaInfluencer Marketing
9 min read

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

Challenger brands win World Cup 2026 on the second screen: local creator content on TikTok and YouTube Shorts, timed to the morning-to-midday match windows that North America hosting creates across Southeast Asia, and in India a creator-first campaign scaled with programmatic and UA. All 16 FIFA global sponsorship slots are sold, TikTok is FIFA’s named preferred social video platform, and India’s media rights asking price fell 65% to USD 35M with no confirmed buyer.

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia
Influencer Marketing
6 min read

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia

TikTok daily search volume up 40% year-over-year (TikTok Newsroom, March 2026), 79% of Gen Z feel nostalgic for early TikTok (Harris Poll, 2026), Philippines and Indonesia tighten TikTok Shop compliance rules, SEA-wide Terms of Use rewritten effective April 1, and why MOCA Technology sees the content-search-trust combination as the next competitive moat for brands in the region.

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia
E-commerceInfluencer MarketingS.E.A.
7 min read

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

The quiet money is going to brands that sell to Southeast Asia’s own shoppers through local creators and content commerce. Oil above $100 raises shipping costs, yet the region’s digital economy passed $300 billion in 2025 with e-commerce at $185 billion (Google-Temasek-Bain e-Conomy SEA, 2025) and TikTok Shop’s Southeast Asia GMV doubled to $45.6 billion, with Indonesia at $13.1 billion (Momentum Works, February 2026). Influencers surveyed by Vero reported a 72% increase in sponsored content requests (Vero, December 2024).

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback
Digital AdvertisingE-commerceIndonesia
6 min read

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB).