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Articles filed under Digital marketing.
Digital marketing trends in India and beyond: ad spend, festive-season shopping, CTV and OTT performance, and the shift toward creator-led commerce.
11 articles
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MOCA showcased cutting-edge influencer marketing solutions at ChinaJoy 2025 Shanghai. Discover how our KOLPlanet platform and local expertise in Indonesia, India, Philippines & Malaysia drive measurable brand growth across Asia’s $7 trillion influencer economy.
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
As the festive season approaches, Meta reported that 50% of respondents planned to spend more than they did in 2023.
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put…
Working remotely and meeting people in a virtual world has become a reality in a new world of work that has created new possibilities for collaboration and…
Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22…
Q-commerce seems to be a new player with an on-demand delivery and e-grocery in a new faster form. Because of the continuous lock downs people around the globe…