With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.
Digital marketing has expanded its wings more than ever in the past few years with the emergence of new technologies. In a dynamic market, staying ahead of the curve is imperative for digital marketers.
The Recruitment & Staffing market worldwide was valued at USD 506 billion. The user engagement experienced dramatically increases with 15-25% of new users applying for jobs on the apps, according to the user acquisition report on the job search category released by MOCA.
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
Influencer marketing is one of the fastest-growing areas of digital marketing estimated to reach $2.59 billion by 2024, quadrupling its value within five years.
With the Russia-Ukraine crisis set to impact global trade flows severely, India’s exporting community is keeping a close tab on the evolving situation.