Why Global Brands Are Moving Budgets to Influencer Marketing
72% of consumers now trust influencers more than brand-created advertisement
2025 Key App Marketing Trends
Discover how top brands are adapting to privacy changes, hybrid monetization, and AI-powered scaling
IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience
Digital advertising in India surged by 14% in 2024, with digital video and social media ads driving much of that growth
2025 Mobile App Trends: Key Insights for Gaming Advertisers to Stay Ahead of the Curve
Mobile gaming remains a major driver in the app ecosystem
India’s Digital Ad Spend Hits New Heights
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Diwali Shopping Trends 2024: Influencers Drive Purchase
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.