MOCA is a global OEM aggregator and advertising innovator, established in 2012. Focusing on Asian market, MOCA sets local teams in China, India, Indonesia, Vietnam, Pakistan, collaborating with global premium publishers for user acquisition, branding, social, CTV, beauty, weather advertising solutions, dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience.
MOCA is dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience. With keen business sense, MOCA is able to seize the opportunity of the emerging media and take the firm grasp of bonus window on traffic, to help advertisers to take the dividend during new media uptrend.
MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
As the debate about artificial intelligence (AI) rages on, a new question has emerged: What does generative AI mean for branding and marketing?
Southeast Asia is one of the world’s fastest-growing regions, with a population expected to reach 1.7 billion by 2022.
Indonesia’s increasing income and wealth, looseness, and flexibility of financial policy contribute to the growth of personal loans.
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
The E-commerce market has seen significant growth in the Southeast Asian region, despite companies capitalizing on the growth facing significant challenges.
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
Due to the spike in the e-com market & digital econ,the buy now,pay later payment method has become a trend in payments taking Vietnam’s retail market by storm.
In recent years, Indonesia has become one of the top markets for beauty products due to its growing middle class & increasing spending power among its citizens.
Vietnam is ranked in the top 5 PPI among 34 countries. According to the GSOV, producer prices increased to 104.39 points in the first quarter of 2022.
As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends.
Father’s Day, which is June 19th, will be here before you know it, and it’s one of the most important days of the year, especially in terms of consumer spending
Influencer marketing is one of the fastest-growing areas of digital marketing estimated to reach $2.59 billion by 2024, quadrupling its value within five years.
Southeast Asia’s rapid digitalization during the pandemic demonstrates the region’s digital economy’s enormous opportunities, according to the report.
With the Russia-Ukraine crisis set to impact global trade flows severely, India’s exporting community is keeping a close tab on the evolving situation.
2022 was the year of economical growth across the globe. Many central banks around the world began unwinding the fiscal and monetary support they dialed up during the COVID-19 pandemic as businesses reopened and the labor market tightened. However, the Russia and Ukraine crisis made all this uncertainty across the globe.
A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put, an economy created by self-employed creators such as artists, bloggers, musicians, writers, etc, who follow their passion, showcase it on online platforms such as Youtube, Tiktok, Instagram, Facebook, Twitter and so on, build a following for their skill and gradually monetise that skill to become a brand in themselves. Explains why it is often also termed as the passion economy.
Consumer studies show that the modern-day buyer is terribly bored of brands blowing their own trumpet through static web displays and pop-up ads, and craves rich immersive experiences in which he/she can participate and decide. Metaverse offers such an experience in 3D and even 4D.
New Delhi, 6th April 2022: Staying bullish about Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve a record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has on boarded multiple premium partners in the category of short video, OTT, music, cartoon, beauty, Appstore, etc. in the last one year. Riding high on the back of creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.
Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.
The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.
Ramadan is Indonesia’s largest festivity and thus it brings out more opportunities for brands and businesses to connect with the right audience. Due to rapid digital adoption and increased digitalization, new users are seen enjoying online shopping in Indonesia last year making the brand’s online-offline shopping experience smooth. The E-commerce transactions have grown to 2.1X for FMCG products mainly in non-metro areas during 2021.
MOCA is honored to announce its official partnership with MangaToon and NovelToon. MangaToon and NovelToon are Indonesia and Vietnam’s top apps for quadratic fiction and comics and have gained popularity among generation Z in Southeast Asia, Europe, and South American regions.
Passionate in Marketing caught up with Mr. Vishal Singh to discuss about how App Retention strategies help brands to increase their user base in the competitive landscape of mobile marketing.
In Indonesia, the OTT market is anticipated to experience intensive growth over the past years due to the increasing popularity of smartphones and the internet, which have dramatically altered the distribution of content in the country. The increase in OTT subscriptions improves the localization efforts in the country, which focus on creating local original content, maintaining competitive price points, and building local partnerships. The availability of high-speed internet and smartphone applications has augmented the growth of the OTT market and has contributed to the rise of OTT platforms in Indonesia.
Working remotely and meeting people in a virtual world has become a reality in a new world of work that has created new possibilities for collaboration and growth, as well as letting technologies adopt the new changes. One major change that has emerged, is connecting the world into 3D virtual reality, which is termed as the next generation of the internet known as Metaverse. The combination of augmented, virtual and mixed reality will become a key medium for social and business engagement.
Globally there has been a surge in the number of smartphone users, in Asia-Pacific alone for example the number of users has increased significantly from about 800 million in 2014 to more than 1,400 million in 2019. The number of smartphone users in India that was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.
A decade after Transsion first set its course for Africa, it became Africa’s Top Smartphone maker. The success of its leading phone brands Tecno, Itel, and Infinix has especially shown how a company with a strong regional focus, the right product mix, and strategic pricing can outperform bigger and more dominant firms.
Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads share their learnings from 2021, and guidance and inspiration for the year ahead.
While the world battled Covid 19, the Vietnamese government implemented various policies to keep the economy afloat. Vietnam is considered one of the world’s fastest-growing emerging markets in the past decade. Economic growth momentum was significantly moderated in 2020, due to the impact of the COVID-19 pandemic.
The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.
The COVID-19 pandemic has turned out to be a boom for E-commerce in Southeast Asia, including Indonesia with an increase in transactions by 23 %, and gross merchandise value projected at the US $32 billion. The pandemic has also prompted many micro, small and medium businesses to shift to online platforms. The number of brands using online platforms has risen to 10.2 million during the pandemic.
Q-commerce seems to be a new player with an on-demand delivery and e-grocery in a new faster form. Because of the continuous lock downs people around the globe has liked the idea of essential items being delivered on their doorstep ,thus resulting in the increase growth of the q-commerce industry. In this new model, delivery time has been cut down from 3-5 days to a matter of minutes.
The pandemic times have made the world adopt digital equipment at a faster pace to sustain businesses in such unprecedented times.
Adem Sari Ching ku is a refreshing drink that is available in Indonesia market. It is using the world advanced technology – cold filling, together with Liang Cha essence & other traditional herbs. It has no bitter taste of traditional herbs, able to relieve heat and help to enhance body resistance. Since it is useful for relieving heat symptoms such as chapped lips and sore throat, it is suitable to drink during hot weather.
Moca Technology was established in 2012. The name is an abbreviation of “Mobile Cactus, meaning nourishes the brands to thrive in the markets. MOCA is one of the largest OEM Consolidators across the globe. It works directly with more than 500 brands across all categories for years.
In an exclusive interaction, Vishal Singh, India GM and Global Commercials VP, MOCA Technology, speaks about the adoption of OEMs (Original Equipment Manufacturers) app stores in India, where the APP economy is headed, how MOCA helps in-mobile app advertising marketers and how advertisers can maximize their ROI with in-app ads.
Indonesia OTT market is experiencing a constant rise. It is due to significant demand for this OTT services. Chocodrink saw this momentum and partnered with Moca Technology to run their campaign in the rising popularity of OTT platforms such as WeTV and IQIYI
Transitioning into a digitally transformed ecosystem, advertisers need to enable a seamless experience and build trust with consumers and brands. Creating the right visibility and metrics to monitor and improve this experience., as it’s the key to the transformation journey.
The pandemic has reset many marketing and consumption trends that are here to stay. Much has been talked about the ‘New Normal; while a lot has already changed to an inconceivable extend, it is of paramount importance that we swiftly adapt to befit in the idea of our new realities to readjust to the ‘New Normal’.
MOCA’s team was invited to the Xiaomi-MOCA India Exclusive Branding Agency Investiture at Xiaomi’s new headquarter in Beijing on Monday, October 21st, 2019.
