MOBILE CACTUS

ABOUT MOCA

MOCA is an innovated & specialized digital media agency & Ad platform focused on Asia market with the local team in India, Indonesia, Bangladesh, Pakistan, Vietnam, Myanmar, collaborating with global top publishers for branding advertising, and ensure ROI for performance campaign with in-house Ad platform and anti-fraud tools.

Our Vision

MOCA is a China-based global digital marketing company founded by a group of prominent marketing and technical experts specializing in mobile advertising. Our vision is assisting companies to penetrate in untapped markets in localizing, branding, and innovating.

Together We Are the One.

MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.

The Difference Between Digital Marketing and Traditional Advertising

Our capability
100 M+
Users
10 B+
Daily Impressions
100 +
Direct Publishers
1000 +
Campaigns
INFLUENCED STORY

Latest News

Learning the right lessons from the mistake

It takes courage to admit you made a mistake, more so to do it in public in front of one’s peers, but if we don’t do it, we don’t make progress. One of the biggest problems in science today is called positive publication bias. For the sake of their careers, scientists tend to only publish research that has positive results and thus the scientific world largely ignores null results. The same is true in advertising since we only share successful case studies to enter award shows. When we don’t share failures, others can’t learn from them and thus repeat the same mistakes. Brands, like scientists, are in competition, so there is a bias towards not sharing failures for that exact reason. This hinders the entire industry at a time when the advertising effectiveness could use help. We should all be grateful then to Simon Peel, Global Media Director at Adidas, for his candid EFF Week presentation last month. He stated that focusing on efficiency, not effectiveness had led the brand to over-invest in digital advertising. This was not entirely unexpected. In 2017 when the new CEO announced that Adidas was abandoning television advertising because “digital engagement is key,” many commentators called this out as being misguided. They have been vindicated — but the danger here is that we latch on to this as evidence of something too simple, and fail to learn anything. We need to invest for the long term, leverage a suitable mix of brand and performance, and much of digital advertising works like direct marketing. Growth is a function of penetration – 60% of Adidas revenue came from first time buyers – not loyal customers. Well, yes, we know all that – and so did the people at Adidas, as Simon said in his talk. Yet the …