WHY CHOOSE MOCA

WE ARE

OEM Consolidator

MOCA provides a one-stop advertising solution including app uploading, air preinstall, user acquisition, re-engagement, and brand awareness on OEM app stores.

Influencer marketing

Powered by KOLPlanet, MOCA enables brands and influencers to maximize the potential of their social influence.

Innovative branding Solution

MOCA is partnered with global top-ranking apps and helps advertisers to make innovative formats & combinations for contextualized promotion.

Programmatic advertising

MOCA has in-house DSP, DMP, ADX, and SSP supporting both RTB and PMP. Multis-screen advertising solutions are supported between mobile and TV.

MOBILE CACTUS

ABOUT MOCA

MOCA is a global OEM aggregator and advertising innovator, established in 2012. Focusing on Asian market, MOCA sets local teams in China, India, Indonesia, and Russia provide deep market insights, ensuring impactful advertising solutions tailored to regional needs. MOCA’s expertise extends beyond Asia with services now covering CIS, Latin America, and North Africa. As a global OEM aggregator and advertising innovator, our commitment to innovation ensures clients receive cutting-edge solutions.

MOCA Service

Our Vision

MOCA is dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience. With keen business sense, MOCA is able to seize the opportunity of the emerging media and take the firm grasp of bonus window on traffic, to help advertisers to take the dividend during new media uptrend.

Together We Are the One.

MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.

MOBILE MARKETING

SOLUTIONS

User Acquisition On OEM

MOCA provides one-stop service across all OEM appstores with partners such as Xiaomi, Samsung, Vivo, OPPO, Huawei, Infinix, Tecno, Itel, that covers 80% share of the smartphone market. Service includes app uploading, air preinstall, user acquisitions, and brand awareness, which help to reduce the risk of rejection and control user acquisition and overall cost.

Branding Solutions

MOCA has partnered with global top-ranking apps in Asia market such as Tiktok, SnackVideo, WeTV, iQiyi, WPS, BeautyPlus, Camera 360, CamScanner, etc , which helps advertisers make innovative formats & combinations for contextualized promotion. The variable solution includes social, sticker, pre-roll video, music, beauty, weather, SMS, etc, which will helps advertisers to stay on top of mind recall of their audiences.

Influencer Marketing Solution

Empowered by the KOLPlanet influencer marketing platform, MOCA leverages advanced algorithms and a vast trove of data, streamlining the process of connecting brands with influential personalities who have the power to shape consumer opinions and drive engagement ensuring maximum impact and business growth.

About MOCA Technology
Our capability
1.5 B+
Users
10 B+
Daily Impressions
200 +
Direct Publishers
3000 +
Campaigns
INVENTORY

PREMIER PARTNERS

INFLUENCED STORY

Latest News

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

In This Article: FIFA locked all 16 global sponsorship slots for World Cup 2026. Adidas, Coca-Cola, Visa, Hyundai-Kia, Aramco, Qatar Airways, and Lenovo hold every pitch-side position. TikTok is FIFA’s named preferred social video platform. North America hosting shifts match windows to morning-afternoon across Southeast Asia. India’s media rights fell 65% to USD 35M with no confirmed buyer. The second screen (creator content, local KOLs, short-form video) is where challenger brands can still compete. Are the Sponsorship Gains Already Gone? FIFA completed all 16 global sponsorship positions for the 2026 World Cup ahead of schedule. Adidas, Coca-Cola, Visa, Hyundai-Kia, Aramco, Qatar Airways, and Lenovo have claimed every visible brand surface around the pitch. For challenger brands expanding into Southeast Asia and India, the conventional route to World Cup presence is closed. But the pitch is not where this tournament’s most consequential brand competition will take place. FIFA has named TikTok as the preferred social video platform for World Cup 2026 (the first time a short-form video platform has received that designation). According to Marketing Week, Unilever is treating this edition as its largest-ever social and creator activation window. The pattern is clear: World Cup content is moving from broadcast to short-form. Fans are not watching the match and then opening their phones. For a growing share of the audience, the phone is the primary screen. What stops the scroll is not a logo on a corner flag — it is a local meme or a three-second hook that catches a viewer mid-commute. That is the available brand surface. FIFA does not sell it. Key finding: FIFA named TikTok its preferred social video platform for World Cup 2026 (the first such designation in tournament history) while Unilever prepares its largest-ever creator activation, per Marketing Week. Creator-mediated content is now the primary …

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia

TikTok Shop’s rules are changing. The playbook that worked (creator-driven viral hits, algorithm-powered feeds, flash-sale urgency) is being retired. What’s replacing it: content quality, search capability, and brand trust. This is a regime change, and it is happening across Southeast Asia at the same time. In This Article: TikTok daily search volume up 40% year-over-year (TikTok Newsroom, March 2026), 79% of Gen Z distrust algorithm-fed content (Harris Poll, April 2026), Philippines and Indonesia tighten TikTok Shop compliance rules, SEA-wide Terms of Use rewritten effective April 1, and why MOCA Technology sees the content-search-trust combination as the next competitive moat for brands in the region. Why Is Search Replacing the Recommendation Feed? According to TikTok Newsroom (March 26, 2026), daily search volume on the platform grew over 40% year-over-year, with one in four users entering the search function within 30 seconds of opening the app. Search on TikTok is no longer a secondary feature. It has become the primary way users find products. That matters for TikTok Shop sellers. Content that once relied entirely on recommendation algorithms for distribution now needs to rank in search results. Product videos optimized for viral sharing may never surface for users who type a specific query. Brands that built their TikTok Shop strategy around recommendation-feed exposure are discovering that a growing share of high-intent traffic flows through the search bar instead. The shift points to something deeper. Consumers in Southeast Asia are actively seeking brands they trust, rather than passively consuming whatever the algorithm serves. For MOCA Technology’s clients across the region, this changes the content brief: stop trying to go viral, start making content that is findable and credible. Key finding: TikTok daily search volume grew over 40% year-over-year in 2026, with one in four users searching within 30 seconds of opening the app …

Southeast Asia e-commerce content commerce growth amid oil price crisis 2026

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

Brent crude hits $102. Strait of Hormuz shipping drops 95%. Yet Southeast Asia’s e-commerce market reaches $185 billion at 15% growth. MOCA Technology analyzes why content commerce and KOL partnerships are the rational response to rising logistics costs.

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

In October 2023, the Indonesian government shut down TikTok Shop overnight. Many observers assumed social commerce had hit a dead end in the country. TikTok responded by acquiring Tokopedia and relaunched in early 2024. According to the Momentum Works Southeast Asia E-commerce Report 2025, TikTok Shop Indonesia generated $13.1 billion in gross merchandise value (GMV) in 2025 — a 111% year-over-year increase. Indonesia is now TikTok Shop’s second-largest market globally, trailing only the United States at $15.1 billion. Banned once, then doubled. What exactly is happening in this market? Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB), with best-performing products generally priced under $20. The Real Picture of Indonesia’s TikTok Shop Market TikTok Shop’s total Southeast Asian GMV reached $45.6 billion in 2025, effectively doubling from the prior year. Indonesia alone accounts for roughly one-third of that total. According to a 2025 Southeast Asia e-commerce influencer marketing report, 76% of Indonesian consumers have purchased products through creator-recommended content — the highest rate among all six Southeast Asian markets surveyed. Separately, PaymentsCMI research shows that 60% of Indonesian consumers have completed a purchase during a livestream session. Peak transaction hours fall in the evening window around 7:00 to 10:00 PM local time (WIB), when a significant share of daily transactions are concentrated. But average order values remain modest. Monthly e-commerce spending among Indonesian consumers sits at approximately $35 per user, and the best-performing products on TikTok Shop are generally priced under $20. High volume, …

MOCA Annual Gala: Celebration Talent in Every Sense

In January 2026, Moca Technology (MOCA), a leading influencer marketing company headquartered in Shanghai, celebrated its 13th anniversary. Teams from China, India, Indonesia, Thailand, the Philippines, and Taiwan gathered virtually to reflect on a remarkable year and honor outstanding team members at the annual MOCA Gala Awards. Reflecting on 2025: The Year of GRIT The theme for MOCA’s 2025 annual meeting was “Year of GRIT” — a tribute to the resilience and determination that carried the company through a challenging year in the global digital advertising industry. Despite market headwinds, MOCA achieved significant milestones: • Showcased at ChinaJoy 2025 — China’s largest gaming and digital entertainment expo • Exhibited at ad:tech New Delhi — Expanding MOCA’s presence in India’s fast-growing digital market • Advanced KOLPlanet’s AI capabilities — Enhancing influencer discovery and campaign management for global brands MOCA Annual Gala: Honoring Excellence The highlight of the anniversary celebration was the MOCA Annual Gala Awards, recognizing team members who demonstrated exceptional contributions throughout the year. Awards presented included: • Trailblazer Award — Pioneering new market opportunities • Best Innovation Award — Breakthrough creative solutions • AI Catalyst Award — Advancing AI in marketing workflows • Impact Execution Award — Exceptional campaign delivery • Agile Tech Award — Technical excellence and rapid development These awards reflect MOCA’s commitment to celebrating the diverse talents within its multinational team across six Asian markets. When Teams Become Artists: Inside MOCA’s Talent Show Beyond awards, the Gala featured an unexpected highlight—the MOCA Talent Show. Teams from five markets transformed from marketing professionals into singers, dancers, and digital artists for one unforgettable day. The performances ranged from debut-worthy music videos to synchronized dance routines and stunning digital art. India and Indonesia teams, in particular, brought Broadway-level energy that turned the virtual stage into a celebration of creativity …

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