Moca Technology, OEM Consolidator & Ad Innovator

WHY CHOOSE MOCA

WE ARE

OEM Consolidator

MOCA provides a one-stop advertising solution including app uploading, air preinstall, user acquisition, re-engagement, and brand awareness on OEM app stores.

Influencer marketing

Innovative branding Solution

MOCA is partnered with global top-ranking apps and helps advertisers to make innovative formats & combinations for contextualized promotion.

Programmatic advertising

MOCA has in-house DSP, DMP, ADX, and SSP supporting both RTB and PMP. Multis-screen advertising solutions are supported between mobile and TV.

MOBILE CACTUS

ABOUT MOCA

MOCA is a global OEM aggregator and advertising innovator, established in 2012. Focusing on Asian market, MOCA sets local teams in China, India, Indonesia, and Russia provide deep market insights, ensuring impactful advertising solutions tailored to regional needs. MOCA’s expertise extends beyond Asia with services now covering CIS, Latin America, and North Africa. As a global OEM aggregator and advertising innovator, our commitment to innovation ensures clients receive cutting-edge solutions.

Our Vision

MOCA is dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience. With keen business sense, MOCA is able to seize the opportunity of the emerging media and take the firm grasp of bonus window on traffic, to help advertisers to take the dividend during new media uptrend.

Together We Are the One.

MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.

MOBILE MARKETING

SOLUTIONS

User Acquisition On OEM

MOCA provides one-stop service across all OEM appstores with partners such as Xiaomi, Samsung, Vivo, OPPO, Huawei, Infinix, Tecno, Itel, that covers 80% share of the smartphone market. Service includes app uploading, air preinstall, user acquisitions, and brand awareness, which help to reduce the risk of rejection and control user acquisition and overall cost.

Branding Solutions

MOCA has partnered with global top-ranking apps in Asia market such as Tiktok, SnackVideo, WeTV, iQiyi, WPS, BeautyPlus, Camera 360, CamScanner, etc , which helps advertisers make innovative formats & combinations for contextualized promotion. The variable solution includes social, sticker, pre-roll video, music, beauty, weather, SMS, etc, which will helps advertisers to stay on top of mind recall of their audiences.

Influencer Marketing Solution

Empowered by the KOLPlanet influencer marketing platform, MOCA leverages advanced algorithms and a vast trove of data, streamlining the process of connecting brands with influential personalities who have the power to shape consumer opinions and drive engagement ensuring maximum impact and business growth.

LOOKING FOR DIFFERENCE

creation

Our capability

1.5 B+

Users

10 B+

Daily Impressions

200 +

Direct Publishers

3000 +

Campaigns

INVENTORY

PREMIER PARTNERS

INFLUENCED STORY

Latest News

Indonesia’s 50% Platform Fee Cut Excludes Cross-Border Sellers: What Changed in June 2026

In This Article: Indonesia’s June 17, 2026 regulation cuts platform commissions 50% for verified local micro and small sellers of domestically made goods, filed via Sapa UMKM, excluding cross-border sellers. TikTok Shop’s May-June 2026 Content and Product Listing Policy updates tie violations to its 200-point Account Health Rating, with milestone enforcement at 150, 100, 50, and account deactivation at 0. TikTok Shop’s Vietnam seller policy log recorded 16 seller-facing and 6 creator-facing policy updates in June 2026 alone, as of the June 24, 2026 snapshot. Published by: MOCA Technology · 14 years of Asia-Pacific influencer marketing & programmatic advertising Last updated: July 2, 2026 Key Takeaways: Confirm Sapa UMKM eligibility: cross-border status disqualifies a seller regardless of order volume. Audit content and listing pages against Account Health Rating triggers before enforcement escalates. Track TikTok Shop’s policy log weekly, not quarterly; the pace logged through May-June 2026 outstrips most SOP cycles. Complete NFC identity verification before July 1, 2026 if onboarding as a new seller. On June 22, 2026, Tech in Asia’s top headline stopped Southeast Asia’s cross-border sellers cold: Indonesia now requires Shopee, TikTok Shop, and Lazada to cut their platform service fees by at least 50%. The regulation had already taken effect five days earlier, on June 17. Read past the headline, and the story reverses. MOCA Technology’s Jakarta team has been tracking Indonesia TikTok Shop compliance changes since the rule landed. This is what it actually means for cross-border sellers, and for TikTok Shop compliance more broadly. What Is Indonesia’s New Platform Fee Rule? The rule applies only to verified micro and small enterprises registered in Indonesia, selling goods made domestically. Every qualifying order gets its platform commission cut by at least 50%. Sellers apply through Sapa UMKM, a portal run by Indonesia’s Ministry of Micro, Small, and …

Q1 2026 Cross-Border Ad Pricing Report: A K-Shaped Split Across Four Social Platforms

In This Article: Q1 2026 social ad pricing split into a K shape, with Meta CPM up 12%, Google search ad revenue up 19% to $60.4 billion, TikTok CPM rebounding 11% to an 18% budget-share high, and YouTube CPM down 21% as connected-TV spend rose 39%. The report covers what drove each move and how MOCA Technology reweights cross-border media budgets each quarter. Published by: MOCA Technology · 14 years of Asia-Pacific influencer marketing & programmatic advertising Last updated: May 28, 2026 Key Takeaways: Reweight, do not repeat: Meta +12%, Google +19%, TikTok +11%, YouTube -21% in Q1 2026 means one budget split cannot fit all four platforms. Buy the rebound early: TikTok’s 18% budget share is a five-quarter high driven by migration, so current CPM likely sits below the next two-to-three-quarter average. Mind the creator tiers: TikTok micro-influencer (15K-50K) rates rose 125% while mid-tier fell 29% and top-tier fell 18%. Use the YouTube window: a 21% CPM drop with 72% of spend on connected TV is a short-term opening for awareness and CTV buyers. Cross-border marketers have spent the last six months complaining about the same thing: ads keep getting more expensive. But read the platform earnings and the benchmark reports, and the real story is not “everything went up.” It is a K-shaped split. In Q1 2026, Meta CPM rose 12%, Google search revenue grew 19%, TikTok rebounded 11%, and YouTube CPM fell 21%. Treating those four platforms as one ad market is now the most expensive assumption a brand can make. Q1 2026 ad pricing at a glance. Sources: platform earnings, Tinuiti, Skai. Platform Q1 2026 price move Volume signal Main driver (source) MetaCPM +12%Impressions +19%Advertiser demand + AI capex pass-through (WSJ) GoogleSearch revenue +19%$60.4B Q1Core search holds; long-tail returns (Alphabet Q1 2026) TikTokCPM +11% (rebound)Spend +14%, …

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

In This Article: TikTok Shop’s AHR enforcement thresholds at 150, 100, 50, and 0; Indonesia’s PP Tunas deactivating 1.7 million under-16 accounts within five weeks; TikTok World 2026 launching Search Hubs; creators gaining direct keyword management; and the four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production. Published by: MOCA Technology · 14 years of Asia-Pacific influencer marketing & programmatic advertising Last updated: May 20, 2026 Brands running TikTok in Southeast Asia are feeling the same shift in 2026. The volume-buying playbook that powered the last three years of cross-border growth is breaking down. Ad costs climb every quarter. Accounts get suspended without warning. Platform rules and regional regulation are changing at once, and content distribution is shifting alongside them. The direction TikTok is pushing toward is clear: search-driven discovery is replacing feed-only distribution, and brands that do not redesign their content briefs around search intent will burn budget faster than ever. Why Is the Volume-Buying Playbook Failing? The cost stack for cross-border sellers has thickened. Paid traffic fees, platform commissions, fulfillment, and creator splits now layer on top of each other in ways they did not two years ago. Account risk is rising in parallel. TikTok Shop now governs storefronts through the AHR (Account Health Rating) system, where scores at 150, 100, 50, and 0 trigger increasingly severe enforcement actions: reduced traffic, listing freezes, and eventually full account closure. When a shop closes, the bound creator account loses commerce permissions at the same time, according to the TikTok Shop Seller Enforcement Policy updated on March 13, 2026. Indonesia has moved even faster. The PP Tunas regulation took effect on March 28, 2026, and by the end of April, TikTok had deactivated approximately 1.7 million accounts belonging to users under 16, as reported …

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

In This Article: FIFA locked all 16 global sponsorship slots for World Cup 2026. Adidas, Coca-Cola, Visa, Hyundai-Kia, Aramco, Qatar Airways, and Lenovo hold every pitch-side position. TikTok is FIFA’s named preferred social video platform. North America hosting shifts match windows to morning-afternoon across Southeast Asia. India’s media rights fell 65% to USD 35M with no confirmed buyer. The second screen (creator content, local KOLs, short-form video) is where challenger brands can still compete. Published by: MOCA Technology · 14 years of Asia-Pacific influencer marketing & programmatic advertising Last updated: May 5, 2026 Are the Sponsorship Gains Already Gone? FIFA completed all 16 global sponsorship positions for the 2026 World Cup ahead of schedule. Adidas, Coca-Cola, Visa, Hyundai-Kia, Aramco, Qatar Airways, and Lenovo have claimed every visible brand surface around the pitch. For challenger brands expanding into Southeast Asia and India, the conventional route to World Cup presence is closed. But the pitch is not where this tournament’s most consequential brand competition will take place. FIFA has named TikTok as the preferred social video platform for World Cup 2026 (the first time a short-form video platform has received that designation). According to Marketing Week, Unilever is treating this edition as its largest-ever social and creator activation window. The pattern is clear: World Cup content is moving from broadcast to short-form. Fans are not watching the match and then opening their phones. For a growing share of the audience, the phone is the primary screen. What stops the scroll is not a logo on a corner flag â it is a local meme or a three-second hook that catches a viewer mid-commute. That is the available brand surface. FIFA does not sell it. Key finding: FIFA named TikTok its preferred social video platform for World Cup 2026 (the first such designation …

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia

TikTok Shop’s rules are changing. The playbook that worked (creator-driven viral hits, algorithm-powered feeds, flash-sale urgency) is being retired. What’s replacing it: content quality, search capability, and brand trust. This is a regime change, and it is happening across Southeast Asia at the same time. In This Article: TikTok daily search volume up 40% year-over-year (TikTok Newsroom, March 2026), 79% of Gen Z distrust algorithm-fed content (Harris Poll, April 2026), Philippines and Indonesia tighten TikTok Shop compliance rules, SEA-wide Terms of Use rewritten effective April 1, and why MOCA Technology sees the content-search-trust combination as the next competitive moat for brands in the region. Published by: MOCA Technology · 14 years of Asia-Pacific influencer marketing & programmatic advertising Last updated: May 5, 2026 Why Is Search Replacing the Recommendation Feed? According to TikTok Newsroom (March 26, 2026), daily search volume on the platform grew over 40% year-over-year, with one in four users entering the search function within 30 seconds of opening the app. Search on TikTok is no longer a secondary feature. It has become the primary way users find products. That matters for TikTok Shop sellers. Content that once relied entirely on recommendation algorithms for distribution now needs to rank in search results. Product videos optimized for viral sharing may never surface for users who type a specific query. Brands that built their TikTok Shop strategy around recommendation-feed exposure are discovering that a growing share of high-intent traffic flows through the search bar instead. The shift points to something deeper. Consumers in Southeast Asia are actively seeking brands they trust, rather than passively consuming whatever the algorithm serves. For MOCA Technology’s clients across the region, this changes the content brief: stop trying to go viral, start making content that is findable and credible. Key finding: TikTok daily search volume …

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