WHY CHOOSE MOCA

WE ARE

OEM Consolidator

MOCA provides a one-stop advertising solution including app uploading, air preinstall, user acquisition, re-engagement, and brand awareness on OEM app stores.

Influencer marketing

Powered by KOLPlanet, MOCA enables brands and influencers to maximize the potential of their social influence.

Innovative branding Solution

MOCA is partnered with global top-ranking apps and helps advertisers to make innovative formats & combinations for contextualized promotion.

Programmatic advertising

MOCA has in-house DSP, DMP, ADX, and SSP supporting both RTB and PMP. Multis-screen advertising solutions are supported between mobile and TV.

MOBILE CACTUS

ABOUT MOCA

MOCA is a global OEM aggregator and advertising innovator, established in 2012. Focusing on Asian market, MOCA sets local teams in China, India, Indonesia, and Russia provide deep market insights, ensuring impactful advertising solutions tailored to regional needs. MOCA’s expertise extends beyond Asia with services now covering CIS, Latin America, and North Africa. As a global OEM aggregator and advertising innovator, our commitment to innovation ensures clients receive cutting-edge solutions.

MOCA Service

Our Vision

MOCA is dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience. With keen business sense, MOCA is able to seize the opportunity of the emerging media and take the firm grasp of bonus window on traffic, to help advertisers to take the dividend during new media uptrend.

Together We Are the One.

MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.

MOBILE MARKETING

SOLUTIONS

User Acquisition On OEM

MOCA provides one-stop service across all OEM appstores with partners such as Xiaomi, Samsung, Vivo, OPPO, Huawei, Infinix, Tecno, Itel, that covers 80% share of the smartphone market. Service includes app uploading, air preinstall, user acquisitions, and brand awareness, which help to reduce the risk of rejection and control user acquisition and overall cost.

Branding Solutions

MOCA has partnered with global top-ranking apps in Asia market such as Tiktok, SnackVideo, WeTV, iQiyi, WPS, BeautyPlus, Camera 360, CamScanner, etc , which helps advertisers make innovative formats & combinations for contextualized promotion. The variable solution includes social, sticker, pre-roll video, music, beauty, weather, SMS, etc, which will helps advertisers to stay on top of mind recall of their audiences.

Influencer Marketing Solution

Empowered by the KOLPlanet influencer marketing platform, MOCA leverages advanced algorithms and a vast trove of data, streamlining the process of connecting brands with influential personalities who have the power to shape consumer opinions and drive engagement ensuring maximum impact and business growth.

About MOCA Technology
Our capability
1.5 B+
Users
10 B+
Daily Impressions
200 +
Direct Publishers
3000 +
Campaigns
INVENTORY

PREMIER PARTNERS

INFLUENCED STORY

Latest News

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

In October 2023, the Indonesian government shut down TikTok Shop overnight. Many observers assumed social commerce had hit a dead end in the country. TikTok responded by acquiring Tokopedia and relaunched in early 2024. According to the Momentum Works Southeast Asia E-commerce Report 2025, TikTok Shop Indonesia generated $13.1 billion in gross merchandise value (GMV) in 2025 — a 111% year-over-year increase. Indonesia is now TikTok Shop’s second-largest market globally, trailing only the United States at $15.1 billion. Banned once, then doubled. What exactly is happening in this market? Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB), with best-performing products generally priced under $20. The Real Picture of Indonesia’s TikTok Shop Market TikTok Shop’s total Southeast Asian GMV reached $45.6 billion in 2025, effectively doubling from the prior year. Indonesia alone accounts for roughly one-third of that total. According to a 2025 Southeast Asia e-commerce influencer marketing report, 76% of Indonesian consumers have purchased products through creator-recommended content — the highest rate among all six Southeast Asian markets surveyed. Separately, PaymentsCMI research shows that 60% of Indonesian consumers have completed a purchase during a livestream session. Peak transaction hours fall in the evening window around 7:00 to 10:00 PM local time (WIB), when a significant share of daily transactions are concentrated. But average order values remain modest. Monthly e-commerce spending among Indonesian consumers sits at approximately $35 per user, and the best-performing products on TikTok Shop are generally priced under $20. High volume, …

MOCA Annual Gala: Celebration Talent in Every Sense

In January 2026, Moca Technology (MOCA), a leading influencer marketing company headquartered in Shanghai, celebrated its 13th anniversary. Teams from China, India, Indonesia, Thailand, the Philippines, and Taiwan gathered virtually to reflect on a remarkable year and honor outstanding team members at the annual MOCA Gala Awards. Reflecting on 2025: The Year of GRIT The theme for MOCA’s 2025 annual meeting was “Year of GRIT” — a tribute to the resilience and determination that carried the company through a challenging year in the global digital advertising industry. Despite market headwinds, MOCA achieved significant milestones: • Showcased at ChinaJoy 2025 — China’s largest gaming and digital entertainment expo • Exhibited at ad:tech New Delhi — Expanding MOCA’s presence in India’s fast-growing digital market • Advanced KOLPlanet’s AI capabilities — Enhancing influencer discovery and campaign management for global brands MOCA Annual Gala: Honoring Excellence The highlight of the anniversary celebration was the MOCA Annual Gala Awards, recognizing team members who demonstrated exceptional contributions throughout the year. Awards presented included: • Trailblazer Award — Pioneering new market opportunities • Best Innovation Award — Breakthrough creative solutions • AI Catalyst Award — Advancing AI in marketing workflows • Impact Execution Award — Exceptional campaign delivery • Agile Tech Award — Technical excellence and rapid development These awards reflect MOCA’s commitment to celebrating the diverse talents within its multinational team across six Asian markets. When Teams Become Artists: Inside MOCA’s Talent Show Beyond awards, the Gala featured an unexpected highlight—the MOCA Talent Show. Teams from five markets transformed from marketing professionals into singers, dancers, and digital artists for one unforgettable day. The performances ranged from debut-worthy music videos to synchronized dance routines and stunning digital art. India and Indonesia teams, in particular, brought Broadway-level energy that turned the virtual stage into a celebration of creativity …

Welcoming 2026: Moca Technology Thanks Our Partners and Looks Ahead

As we step into 2026, the team at Moca Technology extends our warmest New Year wishes and sincere gratitude to all our partners, clients, and collaborators. Your trust, responsiveness, and collaborative spirit throughout 2025 have made our shared success possible. We are honored to work alongside brands and creators who share our commitment to meaningful results in influencer marketing and performance marketing. Reflecting on 2025 This year, we are proud to have: Served clients across multiple industries — from consumer brands to technology companiesExpanded our reach to 5 Asian markets — strengthening our regional presenceBuilt lasting relationships — with partners, advertisers, and talented creators These milestones reflect the power of collaboration and the trust you have placed in us. Our Commitment for 2026 Data-Driven Approach Moca Technology remains focused on delivering measurable influencer marketing solutions. We combine regional expertise with performance insights to help brands connect with the right creators and audiences. Partnership-First Philosophy Strong partnerships are the foundation of successful campaigns. In 2026, we are committed to: Responsive, transparent communicationStrategic guidance tailored to your goalsContinuous improvement based on your feedback We Want to Hear From You Your insights drive our progress. Whether you have feedback, new ideas, or need support, the Moca Technology team is always here. Connect With Us Email: business@moca-tech.netWebsite: https://moca-tech.net Thank you for choosing Moca Technology. Here’s to a successful 2026 together. About Moca Technology Moca Technology is a leading influencer marketing and performance advertising (UA) agency specializing in Southeast Asia and South Asia. With over 12 years of overseas digital advertising expertise, we operate local teams across five markets: China, Indonesia, the Philippines, Thailand, and India. Our approach combines deep regional insights gained from serving top local brands with strategic capabilities that empower Chinese enterprises going global. We help brands build lasting competitive advantages and …

Global Social Media Under – 16 Ban 2025: What Marketers Must Know

Executive Summary December 2025: Australia enforces world’s first comprehensive under-16 social media ban2026 rollout: Malaysia mandates eKYC verification; Denmark implements 15+ parental consent model93% of surveyed adults believe social media harms youth mental healthMarketing impact: Brands must redefine young audiences, overhaul content strategies, and prepare for fragmented compliance requirementsKey affected markets: Australia, Malaysia, Indonesia, India, Denmark, France, Norway, Brazil What Is the Under-16 Social Media Ban? The under-16 social media ban refers to government regulations that prohibit or restrict minors from accessing social media platforms. Australia became the first country to implement a complete ban for users under 16, with no parental consent exemption and penalties up to AUD 50 million for non-compliant platforms. This policy is triggering a global regulatory domino effect, with multiple countries announcing similar measures for 2026. Which Countries Are Implementing Age Restrictions? CountryAge LimitVerification MethodEffective DateAustraliaUnder 16 bannedPlatform-determined “reasonable measures”December 2025MalaysiaUnder 16 bannedMandatory eKYCJanuary 2026DenmarkUnder 15 bannedNational eID + parental consent (13-14)Mid-2026FranceUnder 15 restrictedParental consent requiredExisting (enforcement strengthening)IndiaNo outright banParental consent for data processingNovember 2025 (DPDP Act)IndonesiaUnder discussionTBD84% parental support for 15-17 threshold Why Are Governments Acting Now? Public Opinion Has Shifted Dramatically European surveys reveal overwhelming concern: 93% believe social media negatively impacts youth mental health92% worry about cyberbullying risks84% of Indonesian parents support age restrictions Platform Self-Regulation Has Failed After a decade of voluntary commitments with minimal enforcement, governments have concluded that platforms cannot be trusted to protect minors. The new approach: legislate first, let platforms figure out compliance. The Technical Challenge: No Perfect Age Verification Exists Platforms face a fundamental problem—no verification method is both accurate and privacy-preserving: Document ID Verification High accuracy but triggers privacy concernsUsers resistant to uploading government IDs Biometric Age Estimation Facial analysis technology remains unreliableAccuracy varies significantly across demographics National Digital ID Systems Denmark’s eID and Malaysia’s eKYC offer government-backed solutionsNot available in all markets; raises surveillance concerns “Reasonable Measures” …

AI Content Regulations Tighten: How Global Social Media Platforms Are Cracking Down on AI-Generated Content

Starting October, Meta, YouTube, and TikTok simultaneously upgrade AI content compliance standards, marking a new red line for brands and influencers. Deepfake-driven synthetic content is seriously impacting brand reputation and user trust. In response, major social media platforms worldwide have recently rolled out intensive new regulations, signaling the arrival of a content authenticity governance storm. 🚨 Key Policy Updates Beginning in October, mainstream global social media platforms are tightening AI-generated content management at an unprecedented pace. The core objective of these new regulations is to enhance content transparency, curb misinformation, and rebuild user trust. Meta (Facebook & Instagram) Core Measures: Users must label realistic AI-generated videos/audio; ads created with Meta’s generative AI tools will be automatically tagged with “AI info”; general-purpose AI chatbots (such as ChatGPT, Gemini, etc.) are banned from WhatsApp Business platform. Effective Date: October 2025 onwards YouTube Core Measures: Creators must disclose AI-synthesized content; launch of “Likeness Detection System” to protect creator identity rights. Effective Date: October 2025 onwards TikTok Core Measures: Mandatory disclosure of AI-generated realistic images, videos, and audio; strong recommendation to label all significantly AI-edited content. Effective Date: October 2025 onwards India Government Core Measures: AI content labels must cover at least 10% of visual area; platforms must embed permanent metadata and verify user declarations. Status: Draft regulation under public consultation The common thread across these policies is the emphasis on “clear labeling”, enabling users to instantly identify content’s “AI identity.” Platform governance is shifting from “post-removal” to “pre-prevention.” 📊 Industry Impact Analysis The new regulations will have profound impacts on all participants in the digital marketing ecosystem. For brands, they face heightened reputation risks and increased compliance costs. When consumers develop widespread skepticism about content authenticity, the credibility brands have built through influencer marketing will erode. For creators and influencers, this represents both …

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