Harness Influencer Marketing to Drive Performance
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
SEA Influencer Marketing : A Game-Changer for E-commerce
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
The Growth Impact of Influencer Marketing
Social media influencers have a greater impact compared to product reviews on e-commerce websites.
Leverage Meesho to Boost Sales during Festival Season
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
T-commerce, Online Shopping Game-Changer?
The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile. In this scenario, a user who is intrigued by an advertisement on CTV and considering a purchase can proceed with the transaction using mobile phone.
The Impact of IPL on Indian Advertising and Gaming
IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.
How Is The Power Of E-commerce Unlocking Growth In Southeast Asia?
The E-commerce market has seen significant growth in the Southeast Asian region, despite companies capitalizing on the growth facing significant challenges.
How Is Buy Now, Pay Later Affecting Vietnam’s Credit Behavior?
Due to the spike in the e-com market & digital econ,the buy now,pay later payment method has become a trend in payments taking Vietnam’s retail market by storm.
Mobile Marketing Buzz to Look Out For In 2022
As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends.
Dad approved effective marketing tips for Father’s Day
Father’s Day, which is June 19th, will be here before you know it, and it’s one of the most important days of the year, especially in terms of consumer spending