Brent crude hits $102. Strait of Hormuz shipping drops 95%. Yet Southeast Asia’s e-commerce market reaches $185 billion at 15% growth. MOCA Technology analyzes why content commerce and KOL partnerships are the rational response to rising logistics costs.
In October 2023, the Indonesian government shut down TikTok Shop overnight. Many observers assumed social commerce had hit a dead end in the country. TikTok responded by acquiring Tokopedia and …
Indonesia’s Millennials and Gen Z are shaping the future of digital consumption, driving trends across e-commerce, fintech, entertainment, and social commerce.
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
Social media influencers have a greater impact compared to product reviews on e-commerce websites.
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
