What Has Made Digital Advertising Industry A Billion Dollar Industry In Vietnam?
Vietnam is ranked in the top 5 PPI among 34 countries. According to the GSOV, producer prices increased to 104.39 points in the first quarter of 2022.
Mobile Marketing Buzz to Look Out For In 2022
As a business space, mobile marketing is dynamic in nature- one that requires marketers to stay on top of the latest and most relevant trends.
Dad approved effective marketing tips for Father’s Day
Father’s Day, which is June 19th, will be here before you know it, and it’s one of the most important days of the year, especially in terms of consumer spending
Why Southeast Asia will see Digital Growth & Financial Inclusion In 2022?
Southeast Asia’s rapid digitalization during the pandemic demonstrates the region’s digital economy’s enormous opportunities, according to the report.
What Is The Opportunity From Russia And Ukraine Crisis For Asia?
2022 was the year of economical growth across the globe. Many central banks around the world began unwinding the fiscal and monetary support they dialed up during the COVID-19 pandemic as businesses reopened and the labor market tightened. However, the Russia and Ukraine crisis made all this uncertainty across the globe.
Beyond the content boom: The future looks bright for the passion economy as it revolutionizes the marketing landscape
A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put, an economy created by self-employed creators such as artists, bloggers, musicians, writers, etc, who follow their passion, showcase it on online platforms such as Youtube, Tiktok, Instagram, Facebook, Twitter and so on, build a following for their skill and gradually monetise that skill to become a brand in themselves. Explains why it is often also termed as the passion economy.
MOCA Technology to leverage the growth of OTT & short-video platforms in India and S.E.A markets
Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.
How App Retention strategies help brands, increase their user base in the competitive landscape of mobile marketing
The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.
How Could Ramadan Be An Important Economic Season In Indonesia?
Ramadan is Indonesia’s largest festivity and thus it brings out more opportunities for brands and businesses to connect with the right audience. Due to rapid digital adoption and increased digitalization, new users are seen enjoying online shopping in Indonesia last year making the brand’s online-offline shopping experience smooth. The E-commerce transactions have grown to 2.1X for FMCG products mainly in non-metro areas during 2021.
Would Metaverse be a new norm in the Business World?
Working remotely and meeting people in a virtual world has become a reality in a new world of work that has created new possibilities for collaboration and growth, as well as letting technologies adopt the new changes. One major change that has emerged, is connecting the world into 3D virtual reality, which is termed as the next generation of the internet known as Metaverse. The combination of augmented, virtual and mixed reality will become a key medium for social and business engagement.