Advertisers / Advertising / Annual growth / Apps / Brands / BUSINESS / Business strategy / Campaigns / Challenges / Competition / Consumers / Digital / E-commerce / Growth / India / Indonesia / Internet users / MARKET / marketing / mobile / MOCA / OEM / One Page / OTT / Pandemic / Partnerships / S.E.A. / Short video / Smartphones / South east asia / vietnam / 未分类

MOCA Technology to leverage the growth of OTT & short-video platforms in India and S.E.A markets

Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.

Advertisers / Advertising / Africa / Apps / Brands / BUSINESS / Business strategy / Challenges / Competition / Consumers / Digital / Growth / Internet users / MARKET / marketing / mobile / MOCA / OEM / Partnerships / Smartphones / 未分类

Transsion Dominates the African Market

A decade after Transsion first set its course for Africa, it became Africa’s Top Smartphone maker. The success of its leading phone brands Tecno, Itel, and Infinix has especially shown how a company with a strong regional focus, the right product mix, and strategic pricing can outperform bigger and more dominant firms.

Advertisers / Apps / BUSINESS / Campaigns / Competition / MARKET / marketing / mobile / MOCA / OEM / Partnerships / Responsive / Smartphones

Winter Olympics 2022: A boon for marketers

The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.