News category

S.E.A.

Articles filed under S.E.A..

Southeast Asia market coverage: digital growth, e-commerce, influencer marketing, short video, and the regional shifts shaping platform and creator strategy.

Active categoryS.E.A.

Illustrated cover: Jakarta's Monas tower and three creator video screens, with the headline Jakarta Turns 499, No Promo Video, Just Local Creators

Influencer Marketing Indonesia S.E.A.

Oct 15, 202611 min read

Jakarta at 499: How Local Creators Carried a City Campaign Without a Promo Film

The Jakarta Tourism Office commissioned MOCA to make sure residents used the perks for the city's 499th anniversary on June 22, 2026, and MOCA ran the story through local creators and one information account, Spill Jakarta, instead of a promo film. The perks were a flat Rp1 fare on Transjakarta, MRT Jakarta and LRT Jakarta on June 22, 27 and 28, plus free entry to city museums, Ragunan Zoo and Monas (detikNews and detikEdu, June 2026). Content ran in three tracks between June 14 and late August 2026: resident hopes, transit tests and cultural exploration.

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

Influencer Marketing Marketing Policy S.E.A.

May 20, 20267 min read

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

The four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production, and why it matters now: TikTok World 2026 launched Search Hubs, creators gained direct keyword management, TikTok Shop's AHR enforcement thresholds sit at 150, 100, 50 and 0, and Indonesia's PP Tunas deactivated 1.7 million under-16 accounts within five weeks.

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

E-commerce Influencer Marketing S.E.A.

Mar 27, 20267 min read

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

The quiet money is going to brands that sell to Southeast Asia’s own shoppers through local creators and content commerce. Oil above $100 raises shipping costs, yet the region’s digital economy passed $300 billion in 2025 with e-commerce at $185 billion (Google-Temasek-Bain e-Conomy SEA, 2025) and TikTok Shop’s Southeast Asia GMV doubled to $45.6 billion, with Indonesia at $13.1 billion (Momentum Works, February 2026). Influencers surveyed by Vero reported a 72% increase in sponsored content requests (Vero, December 2024).

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Digital Advertising E-commerce Indonesia

Mar 17, 20266 min read

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB).

Green MOCA cover graphic titled Global Social Media Under-16 Ban 2025, showing a phone with a padlock and a 16+ badge next to the MOCA cactus mascot

Influencer Marketing Marketing Policy S.E.A.

Dec 19, 202512 min read

Global Social Media Under-16 Ban 2025: What Marketers Must Know

As of October 25, 2026, Australia (since December 2025), Indonesia (March 2026) and Malaysia (June 2026) enforce minimum-age rules for social media accounts, while France's under-15 ban was struck down on August 14, 2026. This guide tracks each country's status from official sources and explains the impact on brand targeting, content and compliance in Asia-Pacific.

How Is The Block Chain Landscape Finding Balance In Southeast Asia?

Partnerships S.E.A.

Oct 4, 20225 min read

How Is The Block Chain Landscape Finding Balance In Southeast Asia?

Southeast Asia is one of the world's fastest-growing regions, with a population expected to reach 1.7 billion by 2022.

How Is The Power Of E-commerce Unlocking Growth In Southeast Asia?

E-commerce S.E.A.

Sep 7, 20224 min read

How Is The Power Of E-commerce Unlocking Growth In Southeast Asia?

The E-commerce market has seen significant growth in the Southeast Asian region, despite companies capitalizing on the growth facing significant challenges.

How Is Digital Advertising Helping Beauty Industry to Grow In Indonesia?

Digital Advertising Indonesia S.E.A.

Jul 26, 20224 min read

How Is Digital Advertising Helping Beauty Industry to Grow In Indonesia?

In recent years, Indonesia has become one of the top markets for beauty products due to its growing middle class & increasing spending power among its citizens.

Why Influencer Marketing has become popular in Southeast Asia?

Marketing S.E.A.

Jun 1, 20223 min read

Why Influencer Marketing has become popular in Southeast Asia?

Influencer marketing is one of the fastest-growing areas of digital marketing estimated to reach $2.59 billion by 2024, quadrupling its value within five years.

Why Southeast Asia will see Digital Growth & Financial Inclusion In 2022?

Digital Advertising Digital Growth S.E.A.

May 27, 20224 min read

Why Southeast Asia will see Digital Growth & Financial Inclusion In 2022?

Southeast Asia's rapid digitalization during the pandemic demonstrates the region's digital economy's enormous opportunities, according to the report.