From Living Rooms to Ad Platforms,How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.
The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile. In this scenario, a user who is intrigued by an advertisement on CTV and considering a purchase can proceed with the transaction using mobile phone.
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments, and 31% and 19% in the food and drink market.
According to Adjust data, CTV has great strength in driving potential users through the funnel to down-funnel channels. Research also reveals that people have a much higher ad tolerance when watching TV series, sports, and news.