MOCA Triumphs at ad:tech India
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
MOCA Empowers New OTT Player to Kick Off India Market via CTV
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
MOCA Shines Bright at IAS 2023
The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
Harness the ICC World Cup 2023 to Battle for Consumers’ Mind
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.
T-commerce, Online Shopping Game-Changer?
The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile. In this scenario, a user who is intrigued by an advertisement on CTV and considering a purchase can proceed with the transaction using mobile phone.
Rising Trends and Challenges of Indonesia FMCG Market
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments, and 31% and 19% in the food and drink market.
How CTV is Revolutionizing Advertising?
According to Adjust data, CTV has great strength in driving potential users through the funnel to down-funnel channels. Research also reveals that people have a much higher ad tolerance when watching TV series, sports, and news.
The Rise of CTV Advertising in India
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.