IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience
CTV platforms like JioCinema, Disney+ Hotstar, and YouTube experienced nearly 35% ad growth in 2024, signaling a major shift in viewer behavior.
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CTV
Articles filed under CTV.
Connected TV advertising in India and Southeast Asia: how CTV and OTT reshape reach, from smart TV growth and sports audiences to T-commerce.
12 articles
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Active categoryCTV
From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
CTV, the Dominant Force in Advertising
The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.
MOCA Triumphs at ad:tech India
As an OEM Consolidator & Innovative Ads agency, MOCA collaborates with premium media partners, committed to helping advertisers drive business growth.
MOCA Empowers New OTT Player to Kick Off India Market via CTV
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
MOCA Shines Bright at IAS 2023
At MOCA booth, team had in-depth discussions with numerous visitors, focusing on OEM, CTV, influencer, branding, and app installation.
Harness the ICC World Cup 2023 to Battle for Consumers’ Mind
TV is the largest medium to consume sports content in India, contributing 40% share of the advertising market.
T-commerce, Online Shopping Game-Changer?
The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile.
Rising Trends and Challenges of Indonesia FMCG Market
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments…