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Articles tagged with Influencer Marketing.
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MOCA showcased cutting-edge influencer marketing solutions at ChinaJoy 2025 Shanghai. Discover how our KOLPlanet platform and local expertise in Indonesia, India, Philippines & Malaysia drive measurable brand growth across Asia.
Influencer marketing drives growth in Indonesia when brands pick creators on audience fit, not follower count: INSG.CO reports that 76% of Indonesian users follow at least one influencer and 68% have bought an item an influencer or KOL recommended. This May 2025 guide covers how to localize content for regions such as Jakarta and Aceh and why nano-influencers earn far higher engagement than macro creators, with 143 million social media user identities in Indonesia in January 2025 per DataReportal.
70/30 Content Model, a golden ratio to empower creators…
Unilever revealed plans to dedicate 50% of its marketing budget to influencer marketing strategies
Social media is no longer just a place for entertainment—it has become a primary driver of purchasing decision.
Influencer-driven shopping plays a key role in the growth of ecommerce in Southeast Asia, particularly in categories like beauty, fashion, and groceries.
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
As the festive season approaches, Meta reported that 50% of respondents planned to spend more than they did in 2023.
The Indian festive advertising spend is expected 15% to 20% year-on-year increase