IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience
CTV platforms like JioCinema, Disney+ Hotstar, and YouTube experienced nearly 35% ad growth in 2024, signaling a major shift in viewer behavior.
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Sports Marketing
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From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
Harness the ICC World Cup 2023 to Battle for Consumers’ Mind
TV is the largest medium to consume sports content in India, contributing 40% share of the advertising market.