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Sports Marketing

Articles filed under Sports Marketing.

Sports as a marketing stage: ICC World Cup and IPL campaigns, smart TV growth in India, and global gaming app growth.

Mar 5, 20252 min read

IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience

CTV platforms like JioCinema, Disney+ Hotstar, and YouTube experienced nearly 35% ad growth in 2024, signaling a major shift in viewer behavior.

Dec 11, 20242 min read

Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory

Nov 8, 20232 min read

In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.

Sep 11, 20233 min read

TV is the largest medium to consume sports content in India, contributing 40% share of the advertising market.