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Q1 2026 social ad pricing split into a K shape, with Meta CPM up 12%, Google search ad revenue up 19% to $60.4 billion, TikTok CPM rebounding 11% to an 18% budget-share high, and YouTube CPM down 21% as connected-TV spend rose 39%. The report covers what drove each move and how MOCA Technology reweights cross-border media budgets each quarter.
Challenger brands win World Cup 2026 on the second screen: local creator content on TikTok and YouTube Shorts, timed to the morning-to-midday match windows that North America hosting creates across Southeast Asia, and in India a creator-first campaign scaled with programmatic and UA. All 16 FIFA global sponsorship slots are sold, TikTok is FIFA’s named preferred social video platform, and India’s media rights asking price fell 65% to USD 35M with no confirmed buyer.
At MOCA booth, team had in-depth discussions with numerous visitors, focusing on OEM, CTV, influencer, branding, and app installation.
In recent years, Indonesia has become one of the top markets for beauty products due to its growing middle class & increasing spending power among its citizens.
Southeast Asia's rapid digitalization during the pandemic demonstrates the region's digital economy's enormous opportunities, according to the report.
2022 was the year of economical growth across the globe. Many central banks around the world began unwinding the fiscal and monetary support they dialed up…
Consumer studies show that the modern-day buyer is terribly bored of brands blowing their own trumpet through static web displays and pop-up ads…
New Delhi, 6th April 2022: Staying bullish about Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms…
Globally there has been a surge in the number of smartphone users, in Asia-Pacific alone for example the number of users has increased significantly from about…
A decade after Transsion first set its course for Africa, it became Africa's Top Smartphone maker. The success of its leading phone brands Tecno, Itel…