Bstation Tap Into Indonesia Market, Partnering with MOCA to Conquer the Anime & Gaming Scene
Bstation has over 11 million daily active users and 52 million monthly active users across six Southeast Asian countries.
Bstation has over 11 million daily active users and 52 million monthly active users across six Southeast Asian countries.
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
Short-form videos have emerged as the favored content type among Indonesian users.
The overall Indonesian Entertainment & Music revenue is expected to grow at a 7.7% CAGR through 2027.
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments, and 31% and 19% in the food and drink market.
Digital marketing has expanded its wings more than ever in the past few years with the emergence of new technologies. In a dynamic market, staying ahead of the curve is imperative for digital marketers.
The number of fintech players in Indonesia increased six-fold over the last decade, rising from just 51 active players in 2011 to 334 in 2022, mainly contributed by payment segment.
Indonesian retail sales surged by 12.2% in April, 5.2% up compared to March, driven by high demand for cultural and recreational goods, household goods, vehicle fuels, as well as vehicle spare parts and accessories.