Cracking the Code: How to Win Over Indonesia’s Next-Gen Shoppers
Indonesia’s Millennials and Gen Z are shaping the future of digital consumption, driving trends across e-commerce, fintech, entertainment, and social commerce.
Consumers Shifting to Purpose Spending & Embracing AI
Social media is strongly influencing product discovery and driving direct purchases. 60% of consumers said social media influences their product discovery
Micro and Nano Influencers Redefining Marketing in Southeast Asia
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
MOCA Wows at ChinaJoy 2024
The gaming industry remains lucrative, despite global economic downturns.
Bstation Tap Into Indonesia Market, Partnering with MOCA to Conquer the Anime & Gaming Scene
Bstation has over 11 million daily active users and 52 million monthly active users across six Southeast Asian countries.
SEA Influencer Marketing : A Game-Changer for E-commerce
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
MOCA Empowers New OTT Player to Kick Off India Market via CTV
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
Indonesia’s Influencer Marketing Boom: $19B in 2023, Projected $30B by 2027
Short-form videos have emerged as the favored content type among Indonesian users.
Unlock the Thriving Entertainment & Music Streaming Market of Indonesia
The overall Indonesian Entertainment & Music revenue is expected to grow at a 7.7% CAGR through 2027.