MOCA Empowers New OTT Player to Kick Off India Market via CTV
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
Short-form videos have emerged as the favored content type among Indonesian users.
The overall Indonesian Entertainment & Music revenue is expected to grow at a 7.7% CAGR through 2027.
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments, and 31% and 19% in the food and drink market.
Digital marketing has expanded its wings more than ever in the past few years with the emergence of new technologies. In a dynamic market, staying ahead of the curve is imperative for digital marketers.
The number of fintech players in Indonesia increased six-fold over the last decade, rising from just 51 active players in 2011 to 334 in 2022, mainly contributed by payment segment.
Indonesian retail sales surged by 12.2% in April, 5.2% up compared to March, driven by high demand for cultural and recreational goods, household goods, vehicle fuels, as well as vehicle spare parts and accessories.
Toyota, the global leader in auto sales for three consecutive years, launched the All New Agya for the Southeast Asian market in Indonesia on March 10th, 2023.
Indonesia’s increasing income and wealth, looseness, and flexibility of financial policy contribute to the growth of personal loans.