2025 Key App Marketing Trends
In-app advertising (IAA) revenue increased significantly.This trend was fueled by hybrid monetization models that integrate both IAP and IAA.
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Mobile Marketing
Articles filed under Mobile Marketing.
Mobile and app marketing trends: in-app advertising, user retention, e-commerce and gaming app marketing, and how mobile spend is changing in India.
11 articles
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Active categoryMobile Marketing
2025 Mobile App Trends: Key Insights for Gaming Advertisers to Stay Ahead of the Curve
Mobile gaming remains a major driver in the app ecosystem, with global revenue projected to reach $126.1 billion in 2025.
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
How App Retention strategies help brands, increase their user base in the competitive landscape of mobile marketing
The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a…
Passionate in Marketing in conversation with Mr. Vishal Singh, India GM & Global Commercial VP at Moca Technology Limited
Passionate in Marketing caught up with Mr. Vishal Singh to discuss about how App Retention strategies help brands to increase their user base in the competitive…
Winter Olympics 2022: A boon for marketers
The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with…
How Mobile marketing can cater to the advertising changes in the post-Covid era
The pandemic has reset many marketing and consumption trends that are here to stay. Much has been talked about the ‘New Normal; while a lot has already changed…
Moca Technology became the official member of the Mobile Marketing Association
Moca Technology became the official member of the Mobile Marketing Association (MMA) APAC region recently.
MOCA is granted “2019 Beluga Award Outstanding Marketing Solution Provider Out of China”
MOCA is thrilled to be awarded the "2019 Beluga Award Outstanding Marketing Solution Provider Out of China" in the Global Traffic Conference summit on October…