Diwali Shopping Trends 2024: Influencers Drive Purchase
As the festive season approaches, Meta reported that 50% of respondents planned to spend more than they did in 2023.
MOCA intelligence
News & Insights
Influencer marketing, creator campaigns, CTV, e-commerce, and platform policy across Southeast Asia and India.
129 articles
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Maximizing Brand Impact: The Influence of Marketing This Festive Season
The Indian festive advertising spend is expected 15% to 20% year-on-year increase
Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
Micro and Nano Influencers Redefining Marketing in Southeast Asia
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
CTV, the Dominant Force in Advertising
The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.
MOCA Wows at ChinaJoy 2024
In the CIS region, Russia’s game downloads topped Europe, making it the fastest-growing market.
Navigating Opportunities and Challenges in India Gaming Industry
By 2026, online gaming revenue is expected to reach INR 388 billion. The fastest growing segment would be in-app purchases with a CAGR of 27%.
Bstation Tap Into Indonesia Market, Partnering with MOCA to Conquer the Anime & Gaming Scene
Bstation (the overseas version of BiliBili), the largest anime platform in Southeast Asia.
Nano Influencers: Unveiling the Rising Stars of Marketing’s Future
nano influencers, on average charges $10-$200 per post. Sometimes, nano influencers work with brands for free products instead of monetary compensation.