Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
News
Indonesia’s Influencer Marketing Boom: $19B in 2023, Projected $30B by 2027
Short-form videos have emerged as the favored content type among Indonesian users.
Unveiling Opportunities in India’s Thriving Digital Economy
India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
MOCA Shines Bright at IAS 2023
The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
Diwali 2023: App Marketing Insights Decoding
The five categories performance observed during Diwali 2022, covering shopping, fintech, entertainment, travel, and food & drink.
The Growth Impact of Influencer Marketing
Social media influencers have a greater impact compared to product reviews on e-commerce websites.
Unlock the Thriving Entertainment & Music Streaming Market of Indonesia
The overall Indonesian Entertainment & Music revenue is expected to grow at a 7.7% CAGR through 2027.
Leverage Meesho to Boost Sales during Festival Season
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
Harness the ICC World Cup 2023 to Battle for Consumers’ Mind
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.