The Evolution of Influencer Marketing in the Creator Economy
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
MOCA intelligence
News & Insights
Influencer marketing, creator campaigns, CTV, e-commerce, and platform policy across Southeast Asia and India.
129 articles
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Harness Influencer Marketing to Drive Performance
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics…
RMG Driving India Online Gaming Market
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
SEA Influencer Marketing : A Game-Changer for E-commerce
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will…
Unveiling 2024 Indian Advertising Landscape
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
MOCA Triumphs at ad:tech India
As an OEM Consolidator & Innovative Ads agency, MOCA collaborates with premium media partners, committed to helping advertisers drive business growth.
Acquire high-quality consumers through influencer marketing
A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.
2024 Influencer Market Landscape
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion…
MOCA Empowers New OTT Player to Kick Off India Market via CTV
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Revolutionizing User Acquisition Through Content-Driven Advertising
MOCA and Reddit have built strategic partnership, to help advertisers to scale up user base and acquire users more cost effectively with content driven ads.