Leverage Meesho to Boost Sales during Festival Season
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
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Harness the ICC World Cup 2023 to Battle for Consumers’ Mind
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.
T-commerce, Online Shopping Game-Changer?
The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile. In this scenario, a user who is intrigued by an advertisement on CTV and considering a purchase can proceed with the transaction using mobile phone.
Rising Trends and Challenges of Indonesia FMCG Market
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments, and 31% and 19% in the food and drink market.
MOCA Stands Out in 2023 ChinaJoy
The 20th ChinaJoy (China Digital Entertainment Expo & Conference), has come to a successful conclusion. Thank you all visiting MOCA booth.
MOCA’s Global Footprint in June
Digital marketing has expanded its wings more than ever in the past few years with the emergence of new technologies. In a dynamic market, staying ahead of the curve is imperative for digital marketers.
Indonesian Fintech Is Thriving
The number of fintech players in Indonesia increased six-fold over the last decade, rising from just 51 active players in 2011 to 334 in 2022, mainly contributed by payment segment.
Harnessing Ramadan Potential in Indonesia: A Guide to Success
Indonesian retail sales surged by 12.2% in April, 5.2% up compared to March, driven by high demand for cultural and recreational goods, household goods, vehicle fuels, as well as vehicle spare parts and accessories.
2023 India Job Market Trends & Insights
The Recruitment & Staffing market worldwide was valued at USD 506 billion. The user engagement experienced dramatically increases with 15-25% of new users applying for jobs on the apps, according to the user acquisition report on the job search category released by MOCA.
The Impact of IPL on Indian Advertising and Gaming
IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.