2025 Key App Marketing Trends
In-app advertising (IAA) revenue increased significantly.This trend was fueled by hybrid monetization models that integrate both IAP and IAA.
MOCA intelligence
News & Insights
Influencer marketing, creator campaigns, CTV, e-commerce, and platform policy across Southeast Asia and India.
129 articles
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IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience
CTV platforms like JioCinema, Disney+ Hotstar, and YouTube experienced nearly 35% ad growth in 2024, signaling a major shift in viewer behavior.
2025 Mobile App Trends: Key Insights for Gaming Advertisers to Stay Ahead of the Curve
Mobile gaming remains a major driver in the app ecosystem, with global revenue projected to reach $126.1 billion in 2025.
Cracking the Code: How to Win Over Indonesia’s Next-Gen Shoppers
Social media is no longer just a place for entertainment—it has become a primary driver of purchasing decision.
How Influencer Marketing is Shaping E-Commerce Growth in Southeast Asia
Influencer-driven shopping plays a key role in the growth of ecommerce in Southeast Asia, particularly in categories like beauty, fashion, and groceries.
India’s Digital Ad Spend Hits New Heights
India’s digital advertising ecosystem is becoming increasingly shaped by the influence of social media, search engines, and influencer marketing
Consumers Shifting to Purpose Spending & Embracing AI
Social media is strongly influencing product discovery and driving direct purchases. 60% of consumers said social media influences their product discovery
From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
From Followers to Buyers: Influencers Fuel E-Commerce’s Dynamic Shift
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.