Bstation Tap Into Indonesia Market, Partnering with MOCA to Conquer the Anime & Gaming Scene
Bstation has over 11 million daily active users and 52 million monthly active users across six Southeast Asian countries.
News
Nano Influencers: Unveiling the Rising Stars of Marketing’s Future
Nearly 70% of brands are planning to primarily utilize nano and micro influencers in 2024.
The Evolution of Influencer Marketing in the Creator Economy
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
Harness Influencer Marketing to Drive Performance
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
RMG Driving India Online Gaming Market
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
SEA Influencer Marketing : A Game-Changer for E-commerce
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
Unveiling 2024 Indian Advertising Landscape
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
MOCA Triumphs at ad:tech India
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
Acquire high-quality consumers through influencer marketing
A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.
2024 Influencer Market Landscape
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion