Micro and Nano Influencers Redefining Marketing in Southeast Asia
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.
The gaming industry remains lucrative, despite global economic downturns.
The shift in the GST rate from 18% on the platform fee or Gross Gaming Revenue (GGR) to 28% on the full face value has indeed posed significant challenges for online skill gaming companies.
Bstation has over 11 million daily active users and 52 million monthly active users across six Southeast Asian countries.
Nearly 70% of brands are planning to primarily utilize nano and micro influencers in 2024.
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.