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Monas tower and three creator video screens with the headline Jakarta Turns 499, No Promo Video, Just Local Creators
Influencer MarketingIndonesiaS.E.A.
11 min read

Jakarta at 499: How Local Creators Carried a City Campaign Without a Promo Film

The Jakarta Tourism Office commissioned MOCA to make sure residents used the perks for the city's 499th anniversary on June 22, 2026, and MOCA ran the story through local creators and one information account, Spill Jakarta, instead of a promo film. The perks were a flat Rp1 fare on Transjakarta, MRT Jakarta and LRT Jakarta on June 22, 27 and 28, plus free entry to city museums, Ragunan Zoo and Monas (detikNews and detikEdu, June 2026). Content ran in three tracks between June 14 and late August 2026: resident hopes, transit tests and cultural exploration.

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia
E-commerceInfluencer MarketingS.E.A.
7 min read

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

The quiet money is going to brands that sell to Southeast Asia’s own shoppers through local creators and content commerce. Oil above $100 raises shipping costs, yet the region’s digital economy passed $300 billion in 2025 with e-commerce at $185 billion (Google-Temasek-Bain e-Conomy SEA, 2025) and TikTok Shop’s Southeast Asia GMV doubled to $45.6 billion, with Indonesia at $13.1 billion (Momentum Works, February 2026). Influencers surveyed by Vero reported a 72% increase in sponsored content requests (Vero, December 2024).

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback
Digital AdvertisingE-commerceIndonesia
7 min read

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB).

India map under the headline Seize India's GST Breakthrough, with the MOCA cactus mascot holding a magnifying glass
IndiaMarketing Policy
8 min read

Seize India’s GST Breakthrough: Major Wins For Brands

India's 56th GST Council met on 3 September 2025 and recommended two main GST rates, 5% and 18%, plus a 40% rate for a select few goods and services. Almost all changes took effect on 22 September 2025, with tobacco-related goods handled separately. This explainer lists the main rate changes, early e-commerce and tax-collection data, and what brands should check.

Social Media Shakeup graphic with three chained phones showing Instagram, YouTube and TikTok beside the MOCA cactus mascot
Influencer Marketing
7 min read

Platform Policy Tightening 2025: How TikTok, YouTube & Instagram Are Reshaping the Creator Economy

In 2025 TikTok began warning users at five hashtags per post, YouTube renamed its repetitious content rule to inauthentic content on July 15, and Instagram's rule against recommending aggregator accounts, set for Reels in 2024, reached photos and carousels in 2026. This explainer sets out what each platform said, what the sources do not confirm, and what creators and brands should check.