BRIEF22 | Vishal Singh, MOCA Technology: Marketers should reshuffle their strategies to survive the post-Covid era

Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads share their learnings from 2021, and guidance and inspiration for the year ahead.

Winter Olympics 2022: A boon for marketers

The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.

What influence did the Pandemic have on the E-commerce market in Indonesia in 2021?

The COVID-19 pandemic has turned out to be a boom for E-commerce in Southeast Asia, including Indonesia with an increase in transactions by 23 %, and gross merchandise value projected at the US $32 billion. The pandemic has also prompted many micro, small and medium businesses to shift to online platforms. The number of brands using online platforms has risen to 10.2 million during the pandemic.