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Tag: Gaming

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IPL India-Score big with MOCA premium traffic
E-commerce / Gaming / IPL

The Impact of IPL on Indian Advertising and Gaming

IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.

How has adoption of Digital Advertising Helped Gaming Industry to Grow In India, Market Drivers In-Game Advertisements Balance between user experience and advertising How the gaming industry goes forward About MOCA
Gaming / India / Smartphones

How has the Adoption of Digital Advertising Helped Gaming Industry to Grow In India?

With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.

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