
The Impact of IPL on Indian Advertising and Gaming
IPL advertising revenue has grown threefold since 2018. During 2023-2027, TV advertising is estimated to be 10% up.
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IPL advertising revenue has grown threefold since 2018. During 2023-2027, TV advertising is estimated to be 10% up.

With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.