2025 Key App Marketing Trends
In-app advertising (IAA) revenue increased significantly.This trend was fueled by hybrid monetization models that integrate both IAP and IAA.
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Articles tagged with Gaming.
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2025 Mobile App Trends: Key Insights for Gaming Advertisers to Stay Ahead of the Curve
Mobile gaming remains a major driver in the app ecosystem, with global revenue projected to reach $126.1 billion in 2025.
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
Navigating Opportunities and Challenges in India Gaming Industry
By 2026, online gaming revenue is expected to reach INR 388 billion. The fastest growing segment would be in-app purchases with a CAGR of 27%.
Bstation Tap Into Indonesia Market, Partnering with MOCA to Conquer the Anime & Gaming Scene
Bstation (the overseas version of BiliBili), the largest anime platform in Southeast Asia.
RMG Driving India Online Gaming Market
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
Revolutionizing User Acquisition Through Content-Driven Advertising
MOCA and Reddit have built strategic partnership, to help advertisers to scale up user base and acquire users more cost effectively with content driven ads.
2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
MOCA Stands Out in 2023 ChinaJoy
The 20th ChinaJoy (China Digital Entertainment Expo & Conference), has come to a successful conclusion. Thank you all visiting MOCA booth.