News

Digital Advertising / mobile / OEM

Mobile Advertisers To Unlock The Potential Of OEM APP Stores To Sway The Digital Population

Globally there has been a surge in the number of smartphone users, in Asia-Pacific alone for example the number of users has increased significantly from about 800 million in 2014 to more than 1,400 million in 2019. The number of smartphone users in India that was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.

Digital Advertising

Transsion Dominates the African Market

A decade after Transsion first set its course for Africa, it became Africa’s Top Smartphone maker. The success of its leading phone brands Tecno, Itel, and Infinix has especially shown how a company with a strong regional focus, the right product mix, and strategic pricing can outperform bigger and more dominant firms.

E-commerce / vietnam

Vietnamese markets remain plagued by pandemic fluctuations

While the world battled Covid 19, the Vietnamese government implemented various policies to keep the economy afloat. Vietnam is considered one of the world’s fastest-growing emerging markets in the past decade. Economic growth momentum was significantly moderated in 2020, due to the impact of the COVID-19 pandemic.

Mobile Marketing

Winter Olympics 2022: A boon for marketers

The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.

E-commerce / Indonesia

What influence did the Pandemic have on the E-commerce market in Indonesia in 2021?

The COVID-19 pandemic has turned out to be a boom for E-commerce in Southeast Asia, including Indonesia with an increase in transactions by 23 %, and gross merchandise value projected at the US $32 billion. The pandemic has also prompted many micro, small and medium businesses to shift to online platforms. The number of brands using online platforms has risen to 10.2 million during the pandemic.

Digital marketing / E-commerce

Will Q-commerce replace E-commerce to be the future?

Q-commerce seems to be a new player with an on-demand delivery and e-grocery in a new faster form. Because of the continuous lock downs people around the globe has liked the idea of essential items being delivered on their doorstep ,thus resulting in the increase growth of the q-commerce industry. In this new model, delivery time has been cut down from 3-5 days to a matter of minutes.

Case Study

Weather Solution for Adem Sari Ching Ku | A Case Study

Adem Sari Ching ku is a refreshing drink that is available in Indonesia market. It is using the world advanced technology – cold filling, together with Liang Cha essence & other traditional herbs. It has no bitter taste of traditional herbs, able to relieve heat and help to enhance body resistance. Since it is useful for relieving heat symptoms such as chapped lips and sore throat, it is suitable to drink during hot weather.