How CTV is Revolutionizing Advertising?
Almost half of media experts believe that connected TV and digital video hold the most potential for innovation in 2023.
MOCA intelligence
News & Insights
Influencer marketing, creator campaigns, CTV, e-commerce, and platform policy across Southeast Asia and India.
129 articles
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MOCA India Team Attended Ad:Tech Event
MOCA team attended the Ad:tech Event on March 15th and had the opportunity to meet with partners and industry people.
The Rise of CTV Advertising in India
Connected TV (CTV) is an internet-connected TV device that lets viewers stream on demand and gives advertisers device-level targeting and trackable data. This 2023 explainer covers how CTV differs from linear TV and OTT, and why India's video-heavy, younger and increasingly rural TV audience made CTV a growing ad channel.
Chat GPT, a friend or foe to marketers?
As the debate about artificial intelligence (AI) rages on, a new question has emerged: What does generative AI mean for branding and marketing?
How Is The Block Chain Landscape Finding Balance In Southeast Asia?
Southeast Asia is one of the world's fastest-growing regions, with a population expected to reach 1.7 billion by 2022.
How Personal Loan Has Become Grown Up Phenomenon in Indonesia?
Indonesia's increasing income and wealth, looseness, and flexibility of financial policy contribute to the growth of personal loans.
How has the Adoption of Digital Advertising Helped Gaming Industry to Grow In India?
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
How Is The Power Of E-commerce Unlocking Growth In Southeast Asia?
The E-commerce market has seen significant growth in the Southeast Asian region, despite companies capitalizing on the growth facing significant challenges.
Influencer Marketing Expected To Expand At A Rapid Clip In India
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
How Is Buy Now, Pay Later Affecting Vietnam’s Credit Behavior?
Due to the spike in the e-com market & digital econ,the buy now,pay later payment method has become a trend in payments taking Vietnam’s retail market by storm.