MOCA intelligence

News & Insights

Influencer marketing, creator campaigns, CTV, e-commerce, and platform policy across Southeast Asia and India.

Dec 28, 20232 min read

Harness CTV & OTT to Peak Performance

Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.

Dec 15, 20233 min read

Short-form videos have emerged as the favored content type among Indonesian users.

Nov 30, 20235 min read

India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities

Nov 8, 20232 min read

In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.

Oct 23, 20232 min read

At MOCA booth, team had in-depth discussions with numerous visitors, focusing on OEM, CTV, influencer, branding, and app installation.

Oct 20, 20235 min read

The five categories performance observed during Diwali 2022, covering shopping, fintech, entertainment, travel, and food & drink.

Oct 16, 20233 min read

Social media influencers have a greater impact compared to product reviews on e-commerce websites.

Sep 27, 20233 min read

The overall Indonesian Entertainment & Music revenue is expected to grow at a 7.7% CAGR through 2027.

Sep 20, 20233 min read

With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.

Sep 11, 20233 min read

TV is the largest medium to consume sports content in India, contributing 40% share of the advertising market.