The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.
Passionate in Marketing caught up with Mr. Vishal Singh to discuss about how App Retention strategies help brands to increase their user base in the competitive landscape of mobile marketing.
Working remotely and meeting people in a virtual world has become a reality in a new world of work that has created new possibilities for collaboration and growth, as well as letting technologies adopt the new changes. One major change that has emerged, is connecting the world into 3D virtual reality, which is termed as the next generation of the internet known as Metaverse. The combination of augmented, virtual and mixed reality will become a key medium for social and business engagement.
Vishal Singh, India GM & Global Commercials VP, MOCA Technology, writes on the invitation and exclusively for our special series BRIEF22, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads share their learnings from 2021, and guidance and inspiration for the year ahead.
The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.
Q-commerce seems to be a new player with an on-demand delivery and e-grocery in a new faster form. Because of the continuous lock downs people around the globe has liked the idea of essential items being delivered on their doorstep ,thus resulting in the increase growth of the q-commerce industry. In this new model, delivery time has been cut down from 3-5 days to a matter of minutes.
Moca Technology was established in 2012. The name is an abbreviation of “Mobile Cactus, meaning nourishes the brands to thrive in the markets. MOCA is one of the largest OEM Consolidators across the globe. It works directly with more than 500 brands across all categories for years.
Transitioning into a digitally transformed ecosystem, advertisers need to enable a seamless experience and build trust with consumers and brands. Creating the right visibility and metrics to monitor and improve this experience., as it’s the key to the transformation journey.
The pandemic has reset many marketing and consumption trends that are here to stay. Much has been talked about the ‘New Normal; while a lot has already changed to an inconceivable extend, it is of paramount importance that we swiftly adapt to befit in the idea of our new realities to readjust to the ‘New Normal’.
Moca Technology became the official member of the Mobile Marketing Association (MMA) APAC region recently.
