Unveiling Opportunities in India’s Thriving Digital Economy
India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
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2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
Leverage Meesho to Boost Sales during Festival Season
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
MOCA’s Global Footprint in June
MOCA covers all OEM solutions including OEM Appstore, OEM app traffic, PAI, Air-preinstall, etc.
2023 India Job Market Trends & Insights
The Recruitment & Staffing market worldwide was valued at USD 506 billion. The user engagement experienced dramatically increases with 15-25%
MOCA India Team Attended Ad:Tech Event
MOCA team attended the Ad:tech Event on March 15th and had the opportunity to meet with partners and industry people.
The Rise of CTV Advertising in India
Connected TV (CTV) is an internet-connected TV device that lets viewers stream on demand and gives advertisers device-level targeting and trackable data. This 2023 explainer covers how CTV differs from linear TV and OTT, and why India's video-heavy, younger and increasingly rural TV audience made CTV a growing ad channel.
How has the Adoption of Digital Advertising Helped Gaming Industry to Grow In India?
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
Influencer Marketing Expected To Expand At A Rapid Clip In India
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
Russian-Ukraine crisis: Impact on the Indian Markets & Digital Media
With the Russia-Ukraine crisis set to impact global trade flows severely, India’s exporting community is keeping a close tab on the evolving situation.