Diwali 2026: More Orders, a Shrinking Phone Market, and What Motorola's 833-Creator Campaign Shows
India's 2026 Diwali sale grew orders 31% while average order value fell 10% in the first week (Unicommerce), and Counterpoint expects festive smartphone volumes to fall about 12% while value rises about 5%. Motorola's public case reports 833 creators split by funnel task, 406 million views and about 1 million clicks to its Flipkart store pages, but no sales figures. MOCA Technology explains what the case proves, what it does not, and how brands in India and Indonesia should allocate creator budgets by task.