Q1 2026 Cross-Border Ad Pricing Report: A K-Shaped Split Across Four Social Platforms
Q1 2026 social ad pricing split into a K shape, with Meta CPM up 12%, Google search ad revenue up 19% to $60.4 billion, TikTok CPM rebounding 11% to an 18% budget-share high, and YouTube CPM down 21% as connected-TV spend rose 39%. The report covers what drove each move and how MOCA Technology reweights cross-border media budgets each quarter.