Q1 2026 Cross-Border Ad Pricing Report: A K-Shaped Split Across Four Social Platforms
In This Article: Q1 2026 social ad pricing split into a K shape, with Meta CPM up 12%, Google search ad revenue up 19% to $60.4 billion, TikTok CPM rebounding …
World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India
In This Article: FIFA locked all 16 global sponsorship slots for World Cup 2026. Adidas, Coca-Cola, Visa, Hyundai-Kia, Aramco, Qatar Airways, and Lenovo hold every pitch-side position. TikTok is FIFA’s …
From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback
In October 2023, the Indonesian government shut down TikTok Shop overnight. Many observers assumed social commerce had hit a dead end in the country. TikTok responded by acquiring Tokopedia and …
How Influencer Marketing is Shaping E-Commerce Growth in Southeast Asia
Influencer-driven shopping plays a key role in the growth of ecommerce in Southeast Asia, particularly in categories like beauty, fashion, and groceries.
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
MOCA Shines Bright at IAS 2023
The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
Why Brands in Indonesia Should Attach Importance to SnackVideo?
Kwai is a globally recognized internet company with over 1 billion users, ranking No. 2 in the short video category worldwide. n Indonesia, Kwai is the second most downloaded social media app, following TikTok.
How Is Digital Advertising Helping Beauty Industry to Grow In Indonesia?
In recent years, Indonesia has become one of the top markets for beauty products due to its growing middle class & increasing spending power among its citizens.