IPL India

The Impact of IPL on Indian Advertising and Gaming

The Indian Premier League (IPL) has attained a status similar to a national festival in India, and its value has surged by almost four times in the past two years, as per the IPL Brand Value Report. The league’s value has risen from $6.2 billion in 2020 to $11 billion in 2022.

MOCA Technology to leverage the growth of OTT & short-video platforms in India and S.E.A markets

MOCA Technology to leverage the growth of OTT & short-video platforms in India and S.E.A markets

Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.