From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia
TikTok daily search volume up 40% year-over-year (TikTok Newsroom, March 2026), 79% of Gen Z feel nostalgic for early TikTok (Harris Poll, 2026), Philippines and Indonesia tighten TikTok Shop compliance rules, SEA-wide Terms of Use rewritten effective April 1, and why MOCA Technology sees the content-search-trust combination as the next competitive moat for brands in the region.