How CTV is Revolutionizing Advertising?
Almost half of media experts believe that connected TV and digital video hold the most potential for innovation in 2023.
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The Rise of CTV Advertising in India
Connected TV (CTV) is an internet-connected TV device that lets viewers stream on demand and gives advertisers device-level targeting and trackable data. This 2023 explainer covers how CTV differs from linear TV and OTT, and why India's video-heavy, younger and increasingly rural TV audience made CTV a growing ad channel.