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TikTok Shop

Articles tagged with TikTok Shop.

Indonesia’s 50% Platform Fee Cut Excludes Cross-Border Sellers: What Changed in June 2026

E-commerce Indonesia Influencer Marketing

Jul 2, 20267 min read

Indonesia’s 50% Platform Fee Cut Excludes Cross-Border Sellers: What Changed in June 2026

Indonesia’s June 17, 2026 regulation cuts platform commissions 50% for verified local micro and small sellers of domestically made goods, filed via Sapa UMKM, excluding cross-border sellers. TikTok Shop’s May-June 2026 Content and Product Listing Policy updates tie violations to its 200-point Account Health Rating, with milestone enforcement at 150, 100, 50, and account deactivation at 0. TikTok Shop’s Vietnam seller policy log recorded 16 seller-facing and 6 creator-facing policy updates in June 2026 alone, as of the June 24, 2026 snapshot.

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

Influencer Marketing Marketing Policy S.E.A.

May 20, 20267 min read

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

The four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production, and why it matters now: TikTok World 2026 launched Search Hubs, creators gained direct keyword management, TikTok Shop's AHR enforcement thresholds sit at 150, 100, 50 and 0, and Indonesia's PP Tunas deactivated 1.7 million under-16 accounts within five weeks.

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia

Influencer Marketing

Apr 24, 20266 min read

From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia

TikTok Shop rule changes in Southeast Asia, April 2026: the Philippines banned fake promotions, Indonesia's PP Tunas closed about 780,000 underage accounts, and TikTok rewrote its Terms of Use and Sale effective April 1. Search is rising at the same time, with TikTok daily search volume up 40% year-over-year (TikTok Newsroom, March 2026), and MOCA Technology explains why content, search and compliance now decide which brands stay on the platform.

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

E-commerce Influencer Marketing S.E.A.

Mar 27, 20267 min read

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

The quiet money is going to brands that sell to Southeast Asia’s own shoppers through local creators and content commerce. Oil above $100 raises shipping costs, yet the region’s digital economy passed $300 billion in 2025 with e-commerce at $185 billion (Google-Temasek-Bain e-Conomy SEA, 2025) and TikTok Shop’s Southeast Asia GMV doubled to $45.6 billion, with Indonesia at $13.1 billion (Momentum Works, February 2026). Influencers surveyed by Vero reported a 72% increase in sponsored content requests (Vero, December 2024).

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Digital Advertising E-commerce Indonesia

Mar 17, 20266 min read

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB).