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Articles tagged with TikTok.

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TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

The four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production, and why it matters now: TikTok World 2026 launched Search Hubs, creators gained direct keyword management, TikTok Shop's AHR enforcement thresholds sit at 150, 100, 50 and 0, and Indonesia's PP Tunas deactivated 1.7 million under-16 accounts within five weeks.

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

Challenger brands win World Cup 2026 on the second screen: local creator content on TikTok and YouTube Shorts, timed to the morning-to-midday match windows that North America hosting creates across Southeast Asia, and in India a creator-first campaign scaled with programmatic and UA. All 16 FIFA global sponsorship slots are sold, TikTok is FIFA’s named preferred social video platform, and India’s media rights asking price fell 65% to USD 35M with no confirmed buyer.