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TikTok

Articles tagged with TikTok.

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TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

TikTok’s New Rules Force Search-First Shift: Why Volume-Buying Playbooks Are Failing in Southeast Asia

TikTok Shop’s AHR enforcement thresholds at 150, 100, 50, and 0; Indonesia’s PP Tunas deactivating 1.7 million under-16 accounts within five weeks; TikTok World 2026 launching Search Hubs; creators gaining direct keyword management; and the four-question search-scenario brief MOCA Technology applies before any Southeast Asia TikTok activation moves to creator production.

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

World Cup 2026: How Challenger Brands Win the Second Screen in Southeast Asia and India

FIFA locked all 16 global sponsorship slots for World Cup 2026. Adidas, Coca-Cola, Visa, Hyundai-Kia, Aramco, Qatar Airways, and Lenovo hold every pitch-side position. TikTok is FIFA’s named preferred social video platform. North America hosting shifts match windows to morning-afternoon across Southeast Asia. India’s media rights fell 65% to USD 35M with no confirmed buyer. The second screen (creator content, local KOLs, short-form video) is where challenger brands can still compete.