A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put, an economy created by self-employed creators such as artists, bloggers, musicians, writers, etc, who follow their passion, showcase it on online platforms such as Youtube, Tiktok, Instagram, Facebook, Twitter and so on, build a following for their skill and gradually monetise that skill to become a brand in themselves. Explains why it is often also termed as the passion economy.
Staying bullish about the Indian and Southeast Asian (S.E.A) market’s burgeoning advertising spends on OTT and short-video platforms; Global OEM consolidator & AD innovator MOCA Technology is gearing to achieve record growth in the year 2022. Setting an ambitious target with a staggering momentum, MOCA has onboarded multiple premium partners in the category of a short video, OTT, music, cartoon, beauty, Appstore, etc. in the last year. Riding high on the back of the creator’s economy and OTT platforms’ unprecedented success in India and other S.E.A markets over the last 3-4 years, MOCA is aggressively adjusting its solution and inventory to match this surging trend.