News tag

sports marketing

Articles tagged with sports marketing.

Mar 5, 20252 min read

IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience

CTV platforms like JioCinema, Disney+ Hotstar, and YouTube experienced nearly 35% ad growth in 2024, signaling a major shift in viewer behavior.

Nov 8, 20232 min read

In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.

Sep 11, 20233 min read

TV is the largest medium to consume sports content in India, contributing 40% share of the advertising market.