
Platform Policy Tightening 2025: How TikTok, YouTube & Instagram Are Reshaping the Creator Economy
In 2025 TikTok began warning users at five hashtags per post, YouTube renamed its repetitious content rule to inauthentic content on July 15, and Instagram's rule against recommending aggregator accounts, set for Reels in 2024, reached photos and carousels in 2026. This explainer sets out what each platform said, what the sources do not confirm, and what creators and brands should check.