Metaverse: In the hottest new marketplace, only marketing can be virtual, not the claims

Consumer studies show that the modern-day buyer is terribly bored of brands blowing their own trumpet through static web displays and pop-up ads, and craves rich immersive experiences in which he/she can participate and decide. Metaverse offers such an experience in 3D and even 4D.

Transsion Dominates the African Market

A decade after Transsion first set its course for Africa, it became Africa’s Top Smartphone maker. The success of its leading phone brands Tecno, Itel, and Infinix has especially shown how a company with a strong regional focus, the right product mix, and strategic pricing can outperform bigger and more dominant firms.