IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience
CTV platforms like JioCinema, Disney+ Hotstar, and YouTube experienced nearly 35% ad growth in 2024, signaling a major shift in viewer behavior.
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The Impact of IPL on Indian Advertising and Gaming
IPL advertising revenue has grown threefold since 2018. During 2023-2027, TV advertising is estimated to be 10% up.