Consumers Shifting to Purpose Spending & Embracing AI
Social media is strongly influencing product discovery and driving direct purchases. 60% of consumers said social media influences their product discovery
How App Retention strategies help brands, increase their user base in the competitive landscape of mobile marketing
The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.
Passionate in Marketing in conversation with Mr. Vishal Singh, India GM & Global Commercial VP at Moca Technology Limited
Passionate in Marketing caught up with Mr. Vishal Singh to discuss about how App Retention strategies help brands to increase their user base in the competitive landscape of mobile marketing.