How to Choose an Influencer Marketing Agency in Indonesia: A 2026 Checklist
To choose an influencer marketing agency in Indonesia in 2026, check its written compliance process first (the Etika Pariwara Indonesia ad code, BPOM product rules and platform disclosure settings), then compare creator vetting, cost structure and reporting. Indonesia counted 180 million social media user identities in October 2025 (DataReportal), and BPOM found 26.12% of cosmetics ads non-compliant in 2024. Cosmetics sold in Indonesia also need a halal certificate by 17 October 2026, according to BPOM and BPJPH.