From Viral Hits to Search-First: TikTok Shop’s Rule Change Is Reshaping Southeast Asia
TikTok Shop rule changes in Southeast Asia, April 2026: the Philippines banned fake promotions, Indonesia's PP Tunas closed about 780,000 underage accounts, and TikTok rewrote its Terms of Use and Sale effective April 1. Search is rising at the same time, with TikTok daily search volume up 40% year-over-year (TikTok Newsroom, March 2026), and MOCA Technology explains why content, search and compliance now decide which brands stay on the platform.
