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E-Commerce

Articles tagged with E-Commerce.

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Active tagE-Commerce
Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia
E-commerceInfluencer MarketingS.E.A.
6 min read

Oil Exceeds $102: Who’s Making Quiet Money in Southeast Asia

Southeast Asia’s digital economy reached $300 billion GMV, with e-commerce contributing $185 billion at 15% annual growth (Google-Temasek-Bain e-Conomy SEA, 2025). E-commerce penetration sits at just 13% versus China’s 47%. TikTok Shop Southeast Asia doubled to $45.6 billion GMV in 2025, with Indonesia generating $13.1 billion (Momentum Works, February 2026). KOL marketing spend exceeded $2.1 billion (Statista, 2025), with branded influencer demand up 72% year-over-year (Vero ASEAN, 2025).

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback
Digital AdvertisingE-commerceIndonesia
6 min read

From Government Ban to $13.1 Billion: TikTok Shop’s Indonesia Comeback

Key Takeaways: TikTok Shop Indonesia generated $13.1 billion in GMV in 2025, a 111% YoY increase after a 2023 government ban. Indonesia is now TikTok Shop’s second-largest global market. Success factors include price-anchoring content strategies, cultural localization for Indonesia’s Muslim-majority population, and meeting strict local compliance requirements (PT PMA entity, BPOM registration, Halal certification). Peak sales occur during the evening hours (around 7–10 PM WIB), with best-performing products generally priced under $20.