2025 Key App Marketing Trends
In-app advertising (IAA) revenue increased significantly.This trend was fueled by hybrid monetization models that integrate both IAP and IAA.
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2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
Diwali 2023: App Marketing Insights Decoding
The five categories performance observed during Diwali 2022, covering shopping, fintech, entertainment, travel, and food & drink.
Harnessing Ramadan Potential in Indonesia: A Guide to Success
Nearly 2 billion people around the world celebrate Ramadan, including 12% from Indonesia.