SERVICE

All services offered by Moca are provided on an “as is” basis. Moca reserves the right to modify, suspend, or discontinue any of the services it provides at its sole discretion.

DATA RIGHTS & RESTRICTIONS.

1. Data Ownership & Collection

Moca shall own non-personal and anonymized user data related to the display of advertisements, including but not limited to creative assets, referring URL, page URL, browser type, and ad size.

However, Moca acknowledges that IP addresses are classified as personal data under applicable data protection laws, including the General Data Protection Regulation (GDPR). As such, Moca will process IP addresses only for legitimate business purposes, such as fraud prevention, security, and advertising attribution, and will ensure compliance with applicable laws.

2. Ads Interaction Data

Moca shall own the Ads Interaction Data (as defined below) that it collects. However, Moca shall not collect, store, or use any personal data through websites (including, without limitation, through the collection or use of Ads Interaction Data) without a valid legal basis.

Unless otherwise authorized by the Demand Partner or the applicable Advertiser, Moca shall not use Ads Interaction Data in a manner that allows the identification of Advertisers, their branded products, or services.

For purposes of the foregoing, “Ads Interaction Data” refers to data collected solely from and relating to a web user’s interaction with advertisements sold and delivered as part of the Deliverables. It excludes any information that directly or indirectly connects such data to the applicable website, its brand, content, or context.

3. Compliance with Data Protection Laws

Moca is committed to compliance with all applicable privacy laws, including but not limited to:

• GDPR (General Data Protection Regulation – EU)

• CCPA (California Consumer Privacy Act)

• Other relevant jurisdictional data protection laws

Moca will provide transparency in data processing practices and ensure users’ rights under these regulations, including:

• The right to access, delete, or correct personal data.

• The right to restrict or object to data processing.

• The right to opt-out of tracking where applicable.

Moca does not sell or rent personal data to third parties and ensures appropriate safeguards when sharing data with partners, advertisers, or service providers.

AMENDMENT OF TERMS

Moca reserves the right to amend these terms, including but not limited to this agreement, as necessary. Amendments may include, but are not limited to, changes in service scope, pricing of advertisements, and revenue share proportions.

Any amendments will be communicated through appropriate channels, including public notices for material changes. Partners shall be deemed to have accepted the amended terms upon continued cooperation with Moca.