The 20th ChinaJoy (China Digital Entertainment Expo & Conference), has come to a successful conclusion. Thank you all visiting MOCA booth.
Digital marketing has expanded its wings more than ever in the past few years with the emergence of new technologies. In a dynamic market, staying ahead of the curve is imperative for digital marketers.
The number of fintech players in Indonesia increased six-fold over the last decade, rising from just 51 active players in 2011 to 334 in 2022, mainly contributed by payment segment.
Indonesian retail sales surged by 12.2% in April, 5.2% up compared to March, driven by high demand for cultural and recreational goods, household goods, vehicle fuels, as well as vehicle spare parts and accessories.
The Recruitment & Staffing market worldwide was valued at USD 506 billion. The user engagement experienced dramatically increases with 15-25% of new users applying for jobs on the apps, according to the user acquisition report on the job search category released by MOCA.
IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.
Kwai is a globally recognized internet company with over 1 billion users, ranking No. 2 in the short video category worldwide. n Indonesia, Kwai is the second most downloaded social media app, following TikTok.
Toyota, the global leader in auto sales for three consecutive years, launched the All New Agya for the Southeast Asian market in Indonesia on March 10th, 2023.
According to Adjust data, CTV has great strength in driving potential users through the funnel to down-funnel channels. Research also reveals that people have a much higher ad tolerance when watching TV series, sports, and news.
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.