From Followers to Buyers: Influencers Fuel E-Commerce’s Dynamic Shift
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
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Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Diwali Shopping Trends 2024: Influencers Drive Purchase
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
Maximizing Brand Impact: The Influence of Marketing This Festive Season
Nearly 50% Indian respondents intend to spend more this festive season
Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
Micro and Nano Influencers Redefining Marketing in Southeast Asia
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
CTV, the Dominant Force in Advertising
The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.
MOCA Wows at ChinaJoy 2024
The gaming industry remains lucrative, despite global economic downturns.
Navigating Opportunities and Challenges in India Gaming Industry
The shift in the GST rate from 18% on the platform fee or Gross Gaming Revenue (GGR) to 28% on the full face value has indeed posed significant challenges for online skill gaming companies.