2024 Influencer Market Landscape
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion
News
MOCA Empowers New OTT Player to Kick Off India Market via CTV
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
Revolutionizing User Acquisition Through Content-Driven Advertising
MOCA and Reddit have built strategic partnership, to help advertisers to scale up user base and acquire users more cost effectively with content driven ads.
Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
Indonesia’s Influencer Marketing Boom: $19B in 2023, Projected $30B by 2027
Short-form videos have emerged as the favored content type among Indonesian users.
Unveiling Opportunities in India’s Thriving Digital Economy
India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
MOCA Shines Bright at IAS 2023
The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
Diwali 2023: App Marketing Insights Decoding
The five categories performance observed during Diwali 2022, covering shopping, fintech, entertainment, travel, and food & drink.
The Growth Impact of Influencer Marketing
Social media influencers have a greater impact compared to product reviews on e-commerce websites.