A dull December: How demonetisation is hitting the advertising industry
With Christmas and New Year to cash in on, December is usually a busy – and profitable – month for the advertising sector. But this December is likely to be a dull one.
With Christmas and New Year to cash in on, December is usually a busy – and profitable – month for the advertising sector. But this December is likely to be a dull one.
Cheetah Mobile Inc. has announced its strategic cooperation by signing Moca Technology, China (Ventes Avenues, India); a mobile advertising company focusing on the India market, as its exclusive branding inventory partner for the Indian market.
The advertising industry is staring at a business loss of around Rs 2,000 crore in the year’s best quarter as demonetization takes a toll on consumer demand.
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