With Christmas and New Year to cash in on, December is usually a busy – and profitable – month for the advertising sector. But this December is likely to be a dull one.
Cheetah Mobile Inc. has announced its strategic cooperation by signing Moca Technology, China (Ventes Avenues, India); a mobile advertising company focusing on the India market, as its exclusive branding inventory partner for the Indian market.
The advertising industry is staring at a business loss of around Rs 2,000 crore in the year’s best quarter as demonetization takes a toll on consumer demand.
Global mobile statistics 2014 Part A: Mobile subscribers; handset market share; mobile operators
Indian Companies Nearly Double The Spend On Mobile Advertisements to Rs 300 crore
Smartphones Contributed 17.6% To 62.9 Million Mobile Handsets Shipped In India Q3, 2013
Google Serves 25 Percent of North American Internet Traffic