Seize India’s GST Breakthrough: Major Wins For Brands
On September 3rd, the Indian government officially announced the largest GST (Goods and Services Tax) reform since 2017, with the new policy taking effect on September 22nd. This policy, dubbed …
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TikTok’s New Compliance Wave: How Southeast Asian Brands Must Adapt in 2025
Global social media regulation is tightening at an unprecedented pace. Between July and August 2025, TikTok introduced 7 major policy updates spanning creator labeling standards, AI content monitoring, advertising transparency tools, and …
Platform Policy Tightening 2025: How TikTok, YouTube & Instagram Are Reshaping the Creator Economy
The global creator community is buzzing with one major development: TikTok, YouTube, and Instagram have simultaneously tightened their policies. TikTok slashed hashtag limits to 5, YouTube launched a crackdown on …
MOCA Shines at ChinaJoy 2025: Influencer Marketing Fuels Brand Expansion
From August 1st to 4th, 2025, the 22nd China Digital Entertainment Expo & Conference (ChinaJoy) lit up Shanghai with record-breaking international participation and a bold new theme—“Gather What You Love.” …
How to Drive Real Growth in Indonesia with Influencer Marketing: Avoid Pitfalls, Unlock Lasting Value
76% of Indonesian social media users make purchasing decisions based on influencer recommendations
Cutting Through the Clutter: A Strategic Blueprint for Influencer Marketing Success in Southeast Asia
70/30 Content Model, a golden ratio to empower creators
Why Global Brands Are Moving Budgets to Influencer Marketing
72% of consumers now trust influencers more than brand-created advertisement
2025 Key App Marketing Trends
Discover how top brands are adapting to privacy changes, hybrid monetization, and AI-powered scaling
IPL 2025: CTV & Influencer Strategies to Dominate India’s 150M Digital Audience
Digital advertising in India surged by 14% in 2024, with digital video and social media ads driving much of that growth
2025 Mobile App Trends: Key Insights for Gaming Advertisers to Stay Ahead of the Curve
Mobile gaming remains a major driver in the app ecosystem