Moca Technology, OEM Consolidator & Ad Innovator

WHY CHOOSE MOCA

WE ARE

OEM Consolidator

MOCA provides a one-stop advertising solution including app uploading, air preinstall, user acquisition, re-engagement, and brand awareness on OEM app stores.

Influencer marketing

Innovative branding Solution

MOCA is partnered with global top-ranking apps and helps advertisers to make innovative formats & combinations for contextualized promotion.

Programmatic advertising

MOCA has in-house DSP, DMP, ADX, and SSP supporting both RTB and PMP. Multis-screen advertising solutions are supported between mobile and TV.

MOBILE CACTUS

ABOUT MOCA

MOCA is a global OEM aggregator and advertising innovator, established in 2012. Focusing on Asian market, MOCA sets local teams in China, India, Indonesia, and Russia provide deep market insights, ensuring impactful advertising solutions tailored to regional needs. MOCA’s expertise extends beyond Asia with services now covering CIS, Latin America, and North Africa. As a global OEM aggregator and advertising innovator, our commitment to innovation ensures clients receive cutting-edge solutions.

Our Vision

MOCA is dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience. With keen business sense, MOCA is able to seize the opportunity of the emerging media and take the firm grasp of bonus window on traffic, to help advertisers to take the dividend during new media uptrend.

Together We Are the One.

MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.

MOBILE MARKETING

SOLUTIONS

User Acquisition On OEM

MOCA provides one-stop service across all OEM appstores with partners such as Xiaomi, Samsung, Vivo, OPPO, Huawei, Infinix, Tecno, Itel, that covers 80% share of the smartphone market. Service includes app uploading, air preinstall, user acquisitions, and brand awareness, which help to reduce the risk of rejection and control user acquisition and overall cost.

Branding Solutions

MOCA has partnered with global top-ranking apps in Asia market such as Tiktok, SnackVideo, WeTV, iQiyi, WPS, BeautyPlus, Camera 360, CamScanner, etc , which helps advertisers make innovative formats & combinations for contextualized promotion. The variable solution includes social, sticker, pre-roll video, music, beauty, weather, SMS, etc, which will helps advertisers to stay on top of mind recall of their audiences.

Influencer Marketing Solution

Empowered by the KOLPlanet influencer marketing platform, MOCA leverages advanced algorithms and a vast trove of data, streamlining the process of connecting brands with influential personalities who have the power to shape consumer opinions and drive engagement ensuring maximum impact and business growth.

LOOKING FOR DIFFERENCE

creation

Our capability

1.5 B+

Users

10 B+

Daily Impressions

200 +

Direct Publishers

3000 +

Campaigns

INVENTORY

PREMIER PARTNERS

INFLUENCED STORY

Latest News

Welcoming 2026: Moca Technology Thanks Our Partners and Looks Ahead

As we step into 2026, the team at Moca Technology extends our warmest New Year wishes and sincere gratitude to all our partners, clients, and collaborators. Your trust, responsiveness, and collaborative spirit throughout 2025 have made our shared success possible. We are honored to work alongside brands and creators who share our commitment to meaningful results in influencer marketing and performance marketing. Reflecting on 2025 This year, we are proud to have: Served clients across multiple industries — from consumer brands to technology companiesExpanded our reach to 5 Asian markets — strengthening our regional presenceBuilt lasting relationships — with partners, advertisers, and talented creators These milestones reflect the power of collaboration and the trust you have placed in us. Our Commitment for 2026 Data-Driven Approach Moca Technology remains focused on delivering measurable influencer marketing solutions. We combine regional expertise with performance insights to help brands connect with the right creators and audiences. Partnership-First Philosophy Strong partnerships are the foundation of successful campaigns. In 2026, we are committed to: Responsive, transparent communicationStrategic guidance tailored to your goalsContinuous improvement based on your feedback We Want to Hear From You Your insights drive our progress. Whether you have feedback, new ideas, or need support, the Moca Technology team is always here. Connect With Us Email: business@moca-tech.netWebsite: https://moca-tech.net Thank you for choosing Moca Technology. Here’s to a successful 2026 together. About Moca Technology Moca Technology is a leading influencer marketing and performance advertising (UA) agency specializing in Southeast Asia and South Asia. With over 12 years of overseas digital advertising expertise, we operate local teams across five markets: China, Indonesia, the Philippines, Thailand, and India. Our approach combines deep regional insights gained from serving top local brands with strategic capabilities that empower Chinese enterprises going global. We help brands build lasting competitive advantages and …

Global Social Media Under – 16 Ban 2025: What Marketers Must Know

Executive Summary December 2025: Australia enforces world’s first comprehensive under-16 social media ban2026 rollout: Malaysia mandates eKYC verification; Denmark implements 15+ parental consent model93% of surveyed adults believe social media harms youth mental healthMarketing impact: Brands must redefine young audiences, overhaul content strategies, and prepare for fragmented compliance requirementsKey affected markets: Australia, Malaysia, Indonesia, India, Denmark, France, Norway, Brazil What Is the Under-16 Social Media Ban? The under-16 social media ban refers to government regulations that prohibit or restrict minors from accessing social media platforms. Australia became the first country to implement a complete ban for users under 16, with no parental consent exemption and penalties up to AUD 50 million for non-compliant platforms. This policy is triggering a global regulatory domino effect, with multiple countries announcing similar measures for 2026. Which Countries Are Implementing Age Restrictions? CountryAge LimitVerification MethodEffective DateAustraliaUnder 16 bannedPlatform-determined “reasonable measures”December 2025MalaysiaUnder 16 bannedMandatory eKYCJanuary 2026DenmarkUnder 15 bannedNational eID + parental consent (13-14)Mid-2026FranceUnder 15 restrictedParental consent requiredExisting (enforcement strengthening)IndiaNo outright banParental consent for data processingNovember 2025 (DPDP Act)IndonesiaUnder discussionTBD84% parental support for 15-17 threshold Why Are Governments Acting Now? Public Opinion Has Shifted Dramatically European surveys reveal overwhelming concern: 93% believe social media negatively impacts youth mental health92% worry about cyberbullying risks84% of Indonesian parents support age restrictions Platform Self-Regulation Has Failed After a decade of voluntary commitments with minimal enforcement, governments have concluded that platforms cannot be trusted to protect minors. The new approach: legislate first, let platforms figure out compliance. The Technical Challenge: No Perfect Age Verification Exists Platforms face a fundamental problem—no verification method is both accurate and privacy-preserving: Document ID Verification High accuracy but triggers privacy concernsUsers resistant to uploading government IDs Biometric Age Estimation Facial analysis technology remains unreliableAccuracy varies significantly across demographics National Digital ID Systems Denmark’s eID and Malaysia’s eKYC offer government-backed solutionsNot available in all markets; raises surveillance concerns “Reasonable Measures” …

AI Content Regulations Tighten: How Global Social Media Platforms Are Cracking Down on AI-Generated Content

Starting October, Meta, YouTube, and TikTok simultaneously upgrade AI content compliance standards, marking a new red line for brands and influencers. Deepfake-driven synthetic content is seriously impacting brand reputation and user trust. In response, major social media platforms worldwide have recently rolled out intensive new regulations, signaling the arrival of a content authenticity governance storm. 🚨 Key Policy Updates Beginning in October, mainstream global social media platforms are tightening AI-generated content management at an unprecedented pace. The core objective of these new regulations is to enhance content transparency, curb misinformation, and rebuild user trust. Meta (Facebook & Instagram) Core Measures: Users must label realistic AI-generated videos/audio; ads created with Meta’s generative AI tools will be automatically tagged with “AI info”; general-purpose AI chatbots (such as ChatGPT, Gemini, etc.) are banned from WhatsApp Business platform. Effective Date: October 2025 onwards YouTube Core Measures: Creators must disclose AI-synthesized content; launch of “Likeness Detection System” to protect creator identity rights. Effective Date: October 2025 onwards TikTok Core Measures: Mandatory disclosure of AI-generated realistic images, videos, and audio; strong recommendation to label all significantly AI-edited content. Effective Date: October 2025 onwards India Government Core Measures: AI content labels must cover at least 10% of visual area; platforms must embed permanent metadata and verify user declarations. Status: Draft regulation under public consultation The common thread across these policies is the emphasis on “clear labeling”, enabling users to instantly identify content’s “AI identity.” Platform governance is shifting from “post-removal” to “pre-prevention.” 📊 Industry Impact Analysis The new regulations will have profound impacts on all participants in the digital marketing ecosystem. For brands, they face heightened reputation risks and increased compliance costs. When consumers develop widespread skepticism about content authenticity, the credibility brands have built through influencer marketing will erode. For creators and influencers, this represents both …

Seize India’s GST Breakthrough: Major Wins For Brands

On September 3rd, the Indian government officially announced the largest GST (Goods and Services Tax) reform since 2017, with the new policy taking effect on September 22nd. This policy, dubbed by the industry as the “Next-Generation GST Reform,” will bring unprecedented growth opportunities to India’s domestic consumer market and brand advertisers. What Has Changed? One Table Makes It Clear India has simplified its complex tax rate structure: Product CategoryPrevious RateNew RateConsumer Electronics28%18%Small Vehicles28%18%Personal Care18%5%Packaged Foods12%5%Construction Materials28%18%Medical Supplies12%/18%5%Luxury Automobiles28%40%Tobacco Products28%40% Core Changes: Four-tier tax rates (5%, 12%, 18%, 28%) simplified to three tiers (5%, 18%, 40%)Daily necessities reduced to 5%, other goods standardized at 18%Luxury and harmful goods increased to 40%Personal care products see the largest tax reduction The background is simple: the US imposed 50% tariffs on Indian goods, and India is using tax cuts to stimulate domestic demand – a strategic “retreat to advance.” GST Reform Unleashes Market Growth Cost Advantages Emerge The cost reduction effects from tax rate simplification are very evident. Taking mobile app promotion as an example, consumer electronics tax rates dropping from 28% to 18% means that for every 1 million RMB spent promoting electronics apps, businesses can save approximately 85,000 RMB in tax costs. This change will directly enhance the competitive advantage of Chinese tech brands in the Indian market. The tax reduction for personal care categories is even more significant, dropping from 18% to 5%, creating excellent entry opportunities for mobile marketing of beauty and skincare – China’s advantageous categories. Local Purchasing Power Enhancement According to predictions from India’s Ministry of Commerce and Industry, this reform will drive overall consumption growth of 15-20%. Tax reductions translate directly to end-user prices, significantly boosting middle-class purchasing power, which means greater market capacity. Reduced Tax Complexity Simplifying from four to three tax tiers will significantly reduce …

TikTok’s New Compliance Wave: How Southeast Asian Brands Must Adapt in 2025

Global social media regulation is tightening at an unprecedented pace. Between July and August 2025, TikTok introduced 7 major policy updates spanning creator labeling standards, AI content monitoring, advertising transparency tools, and Southeast Asia-specific compliance guidelines. This “compliance revolution” is fundamentally reshaping brand marketing strategies across the region. Executive Summary 7 new TikTok policies rolled out in July-August 202525% of TikTok’s global ad revenue comes from Southeast AsiaCommercial content transparency now mandatory across all marketsAI-generated content must be clearly labeledCultural sensitivity algorithms deployed in Indonesia, Thailand, Vietnam What Are TikTok’s Major Policy Changes? 1. Hashtag Restrictions: Maximum 5 Tags Only Effective Date: August 2025 New Requirements: Maximum 5 hashtags per videoTags must be directly relevant to contentIrrelevant hashtags trigger algorithm penaltiesEnhanced content categorization for better distribution Why This Matters: TikTok is prioritizing content quality over quantity, reducing spam tags to improve user experience and ad targeting precision. 2. Mandatory Commercial Content Labeling Effective Date: August 2025 Critical Changes: All commercial partnerships require #ad or #sponsored tagsSubtle product placements must use TikTok’s official branded content toolsUndisclosed commercial content faces reduced reach“For You” page deprioritizes unmarked promotional content Impact on Brands: The era of “soft advertising” is over. Transparency is now algorithmically enforced. 3. Music Usage Limitations Effective Date: July 2025 New Restrictions: Live streams limited to TikTok’s official music libraryVideo music usage capped at 60 seconds maximumUnauthorized music results in content muting and reduced distributionOfficial music library becomes mandatory for optimal reach 4. AI Content Disclosure Requirements Effective Date: July 2025 Mandatory Practices: “AI-generated” labels required for all AI-created or AI-edited contentRealistic AI scenes and voices must be clearly identifiedIdentity impersonation strictly prohibitedUndisclosed AI content faces removal or suppression Industries Affected: Virtual influencer marketing, gaming CG promotions, and AI-enhanced content creation. 5. Southeast Asia Cultural Compliance Effective Date: August 2025 Regional Specifications: Cultural sensitivity databases for Indonesia, Thailand, VietnamAutomatic content scanning for clothing, music, symbolsImmediate restriction for culturally sensitive contentNo manual review buffer period Key Markets: Indonesia: Islamic symbols and halal certification guidelinesThailand: Royal …

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