MOCA Triumphs at ad:tech India
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth over the past two days. During March 13-14, 2024, in the vibrant city of New Delhi, at Booth #B40, Ad:Tech, India, MOCA, as an OEM consolidator and innovative ad agency, demonstrated its services and the latest self-developed influencer marketing tool with decision marketers from over 25 countries. In the two-day exhibition, MOCA team had exciting conversations with guests, engaging in deep discussions on performance driving in influencer marketing, CTV, ecommerce, as well as user acquisition. Ram Thakur, the business VP of India of MOCA, emphasized that social media influencers play an increasing important role in consumer purchasing decisions. Based on MOCA’s survey about “what’s the most challenging of user acquisition?” in MOCA linkedin, about 55% participants mentioned “Fraud” and 32% responded “quality”. He added it’s crucial to unearth tactics to enhance performance in this constantly evolving digital marketing landscape, shedding light on how we are reshaping the approach brands employ to influence and sell, particularly addressing the prevalent concerns of fake followers. As an innovative ad agency, MOCA, keeping up with the market, developed AI-powered influencer marketing tool. Besides facilitating seamless communication between advertisers and influencers as well as full-suite CRM integration , it can accurately identify fake followers and filter out authentic audiences for advertisers, assisting them to find the most match influencers and acquire users cost effectively. During the discussion, one of the biggest challenges of CTV advertising advertiser mentioned the most frequently was that the current CTV solution in the market is primarily billed on CPM for pre-roll and Mid-roll ads and does not support redirection, unfriendly to downloads-based on performance and cost controlling. Regarding this concern, Somrup Nag, the account director of MOCA, showcased its CPI-based user …