From August 1st to 4th, 2025, the 22nd China Digital Entertainment Expo & Conference (ChinaJoy) lit up Shanghai with record-breaking international participation and a bold new theme—“Gather What You Love.” MOCA was proud to attend and showcase how innovative influencer marketing is redefining the playbook for brands going global.This year’s ChinaJoy brought together 743 exhibitors, with nearly one-third from outside China, representing 37 countries and regions. The B2B hall alone featured over 460 companies, 45% of them international, underscoring ChinaJoy’s status as the premier platform for global digital entertainment exchange. In this rapidly evolving landscape, influencer marketing is now a core growth engine for brands seeking to scale internationally. The influencer economy is projected to reach RMB 7 trillion in 2025, with Southeast Asia—especially Indonesia, India, the Philippines, and Malaysia—emerging as digital marketing hotspots. Platforms like TikTok, YouTube, and Instagram dominate, driving new opportunities for brands to connect with audiences through authentic, high-impact content. MOCA’s influencer marketing solutions are designed for this new era of engagement. Our proprietary KOLPlanet platform enables brands to identify, activate, and manage the right influencers for each campaign, ensuring precise targeting and measurable results. Our local teams in Indonesia and India bring deep market expertise and cultural insight, delivering campaigns that resonate and convert. From campaign strategy to execution, content creation to analytics, MOCA provides end-to-end service, guaranteeing each project delivers real business impact. At ChinaJoy 2025, MOCA unveiled a new suite of integrated solutions, including: Deep brand storytelling through strategic influencer partnerships, building powerful recognition and emotional connections in key markets.Performance-driven user acquisition (UA) campaigns, leveraging data to drive awareness, conversion, and sustained growth. MOCA covers India, Indonesia, Malaysia, Philippines, and beyond, offering localized expertise and a rich pool of influencer and media resources. Beyond influencer marketing, we deliver a full range of digital …