Unveiling 2024 Indian Advertising Landscape
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
MOCA and Reddit have built strategic partnership, to help advertisers to scale up user base and acquire users more cost effectively with content driven ads.
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
Short-form videos have emerged as the favored content type among Indonesian users.
India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.